Alpha Dhabi Holding and Monterock JV Addmind and Abu Dhabi-based Admo Lifestyle Holding are launching a new global lifestyle vertical, pending regulatory approval, according to a press release. The JV, Alpha-Mind, will own and manage a portfolio of lifestyle, entertainment, and F&B brands, including Clap, Ongaku, Babylon, Sucre, Alma Bar, Bar Du Port, and Iris.

The split: Admo will hold the majority 51% stake in the JV, while Addmind will hold the remaining balance, while taking responsibility for managing the operations of all Alpha-Mind brands.

The JV plans to drive the growth of the companies’ brands and geographic footprints, as well as acquire new brands from within and beyond the region, the statement said, without disclosing a specific plan or timeline for acquisitions.

About ADMO: Admo was launched in 2022 by the Abu Dhabi investment company Alpha DhabiHolding and multinational private equity firm Monterock International. In October, the JV acquired luxury lifestyle group Ce La Vi and purchased a stake in the Lebanese fine dining brand Em Sherif. The company’s development pipeline includes projects in London, Cannes, Miami, and Abu Dhabi.

About Addmind: The lifestyle and entertainment group oversees over 22 brands in Europe, the Middle East, and Africa. Addmind has a strong presence in Dubai and Abu Dhabi, recently launching the first Anghami Lab in Dubai in August 2021, and plans to expand in Ibiza, London, Mykonos, Paros, Milan, and St Tropez.

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