Zoya defers UAE expansion plans amid conflict

Zoya, the luxury jewelry brand operated by Titan Company and a step-down subsidiary of Tata Group, has delayed its planned entry into the UAE, particularly Dubai, due to the regional war, The Hindu reports.

Zoya operates 13 standalone stores and seven galleries across India, along with five galleries in the US. It is continuing to add to its domestic retail chain even as its Gulf entry remains deferred. The brand had been exploring international expansion to serve Indian diaspora markets, but the war has pushed back its plans in the region.

“Our plans for UAE and Dubai got delayed because of war. We will focus on growing deeper in the market as luxury is not a sprint but a marathon,’’ Zoya’s business head Amanpreet Ahluwalia told the daily.