India-based home services platform Urban Company has expanded into the UAE, setting up a wholly owned subsidiary through its Singapore entity Urban Home Experts, Yourstory reports. The company will invest about INR 30 mn in the new venture, which will focus on general trading — supplying products to service professionals on its platform and marketing its in-house brand Native to customers in the Emirates. This move comes as part of Urban Company’s broader Gulf expansion; in April 2024, it launched operations in Saudi Arabia through a joint venture with Saudi Manpower Solutions Company, marking its first entry into the GCC market

Founded in 2014, the firm is a tech-enabled company platform that connects consumers with trained professionals for home, beauty and repair services across India and select overseas markets.

Market context: Backed by Prosus Ventures, Elevation Capital, Accel India Tiger Global, and VY Capital, Urban Company’s UAE expansion marks a step toward diversifying revenue beyond India’s competitive home-services market while building out its product and B2B verticals.

Board update: The company has restructured its board, with Vamsi Krishna Duvvuri, earlier a nominee director representing investor VY Capital, redesignated as a non-executive, non-independent director. Duvvuri, founder and managing partner at Dharana Capital, joined the board in September 2024. The change is part of governance updates following the company’s public listing earlier this year.

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