Making It


Browse Seasons

Season 1

Making It

Making it is a weekly discussion with CEOs and founders who are building great businesses right here in Egypt. Each season will be a masterclass exploring how visionary CEOs are building strategy, dealing with conflict, figuring out how to scale up, and staying ahead of the competition.


Listen on: Apple Podcasts | Listen on: Google Podcasts

Special: Doing it differently | Marakez Exec Vice Chairman Dasha Badrawi

Special: Doing it differently | Marakez Exec Vice Chairman Dasha Badrawi


Season 1 Episodes

Bringing art to the masses: How TAM is trying to democratize the art scene

Bringing art to the masses: How TAM is trying to democratize the art scene

Eat your heart out, Willy Wonka: How Edita beat out global household names to become the leading snack food producer in Egypt

Eat your heart out, Willy Wonka: How Edita beat out global household names to become the leading snack food producer in Egypt

Meet Sarwa Capital: the 20-year-old startup quietly building the infrastructure of consumer finance

Meet Sarwa Capital: the 20-year-old startup quietly building the infrastructure of consumer finance

One ring to rule them all: How the Azza Fahmy brand became a precious heirloom that was nourished into a global luxury powerhouse

One ring to rule them all: How the Azza Fahmy brand became a precious heirloom that was nourished into a global luxury powerhouse


The team player: How Karim Awad has grown EFG Hermes from a regional giant into a global player

The team player: How Karim Awad has grown EFG Hermes from a regional giant into a global player

Mr and Mrs Claus: The couple behind the killer concierge app Elves

Mr and Mrs Claus: The couple behind the killer concierge app Elves

Back from the brink: How Gourmet Egypt survived the float of the EGP

Back from the brink: How Gourmet Egypt survived the float of the EGP

Season 2

Making It

Making it is a weekly discussion with CEOs and founders who are building great businesses right here in Egypt. Each season will be a masterclass exploring how visionary CEOs are building strategy, dealing with conflict, figuring out how to scale up, and staying ahead of the competition.


Listen on: Apple Podcasts | Listen on: Google Podcasts


Season 2 Episodes

A peek behind the curtain: How Trella is bringing supply chains into the digital age

A peek behind the curtain: How Trella is bringing supply chains into the digital age

Triple Digit Growth: How SAP created a digital safety net for businesses

Triple Digit Growth: How SAP created a digital safety net for businesses

Investing in digital disruption: How Algebra Ventures became synonymous with tech startups

Investing in digital disruption: How Algebra Ventures became synonymous with tech startups

Where preparation meets opportunity: How TPay Mobile put Egypt on the Fintech map

Where preparation meets opportunity: How TPay Mobile put Egypt on the Fintech map

Microfinance: How Tanmeyah kicked off an industry

Microfinance: How Tanmeyah kicked off an industry


Surviving the end of a trend: going beyond cupcakes with NOLA

Surviving the end of a trend: going beyond cupcakes with NOLA

We don’t need no education…in the classroom

We don’t need no education…in the classroom

Season 3

Making It

Making it is a weekly discussion with CEOs and founders who are building great businesses right here in Egypt. Each season will be a masterclass exploring how visionary CEOs are building strategy, dealing with conflict, figuring out how to scale up, and staying ahead of the competition.


Listen on: Apple Podcasts | Listen on: Google Podcasts


Season 3 Episodes

How to fundraise with Actis Partner Hossam Abou Moussa

How to fundraise with Actis Partner Hossam Abou Moussa

Growing a diagnostics powerhouse with Integrated Diagnostics Holding CEO Hend El Sherbini

Growing a diagnostics powerhouse with Integrated Diagnostics Holding CEO Hend El Sherbini

Playing moneyball with Arqam FC CEO Ali ElFakharany

Playing moneyball with Arqam FC CEO Ali ElFakharany

Transforming security with MagicCube co-founders Hisham Shawki and Nancy Zayed

Transforming security with MagicCube co-founders Hisham Shawki and Nancy Zayed

Debating bricks or clicks with Majid Al Futtaim Properties CEO Ahmed Galal Ismai

Debating bricks or clicks with Majid Al Futtaim Properties CEO Ahmed Galal Ismai


Building a “people” business with Dr. Bahaa Alieldean, of the Alieldean Weshahi & Partners law firm

Building a “people” business with Dr. Bahaa Alieldean, of the Alieldean Weshahi & Partners law firm

Kickstarting an industry with Fawry CEO Ashraf Sabry

Kickstarting an industry with Fawry CEO Ashraf Sabry

Breaking baladi bread with Zooba CEO Chris Khalifa

Breaking baladi bread with Zooba CEO Chris Khalifa

Special editions

Making It

Making it is a weekly discussion with CEOs and founders who are building great businesses right here in Egypt. Each season will be a masterclass exploring how visionary CEOs are building strategy, dealing with conflict, figuring out how to scale up, and staying ahead of the competition.


Listen on: Apple Podcasts | Listen on: Google Podcasts


Special editions Episodes

Special: Building an innovative bank — and how to lead it — with Mashreq Group CEO Ahmed Abdelaal

Special: Building an innovative bank — and how to lead it — with Mashreq Group CEO Ahmed Abdelaal

On education and CIRA’s evolution into CIRA Education with CEO Mohamed El Kalla

On education and CIRA’s evolution into CIRA Education with CEO Mohamed El Kalla

SPOTLIGHT: How to make Somabay a first-home destination with ASDC CEO Ibrahim El Messiri

SPOTLIGHT: How to make Somabay a first-home destination with ASDC CEO Ibrahim El Messiri