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E-commerce giant Noon lands USD 500 mn in funding from backers

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What we're tracking today

TODAY: PIF doubles down on Noon with USD 500 mn injection

Good morning, wonderful people, and thank you for your patience this week while we took a few days off to tool-up for 2026.

We take a limited number of publication holidays every year. It’s a chance to work ahead, think big thoughts, and get organized — particularly when we’re planning something new. Breaks like these don’t just allow us to keep our journalism sharp by engaging in a bit of Maoist self-criticism, but to cook up new things.

Uh, Enterprise? Beyond self-flagellation, what do you guys do on these breaks? Past publication breaks are where we built the things that became:

  • Our annual events series, including our flagship EnterpriseAM Egypt Forum
  • Our audio products, including Morning Drive and Making It
  • Our launches in the UAE, Saudi Arabia, and the MENA-India corridor
  • The relaunch of EnterpriseAM Weekend in Egypt
  • …and plenty more

We’ll have lots more for you in the months to come — stay tuned. 🙂


We lead this morning with news that Noon has raised USD 500 mn from PIF and its backers, in what appears to be a push to stay competitive amid rising competition from new players and ahead of possible IPO plans.

MEANWHILE- we also have the latest on AD Ports mandatory tender offer that could see it secure up to 90% of Egypt’s Alexandria Container and Cargo Handling Company.

Watch this space-

RAIL: Is Gulftainer making a play for East Africa’s rail logistics? Sharjah-based Gulftainer is in advanced talks to finalize a concession to operate Uganda’s first rail-connected dry port — an agreement that would see Gulftainer build and run the inland terminal that connects to the upcoming Standard Gauge Railway (SGR).

What’s the play? The firm could be testing the waters in landlocked Africa, where rail and road connectivity are key to brings goods to ports in neighboring countries. With minimal assets on the continent to leverage, Gulftainer’s could tap into the rising demand on intermodal logistics infrastructure in the continent.

The SGR connection — linking to Kenya in its first phase — is also set to provide shippers a competitive alternative to trucking, potentially undercutting costs of Kenya-Uganda container movements — which can reach up to USD 3.5k for 40-ft containers.


PORTS: Next stop for AD Ports could be Kuwait. AD Ports Group signed an MoU to explore developing and operating container services at Kuwait’s Shuaiba Port. This follows DP World’s launch of a 36-hour maritime service linking Dubai’s Port Rashid to Iraq’s Umm Qasr, utilizing a specialized roll-on/roll-off (Ro-Ro) vessel for 145 accompanied trailers.

Why does it matter? The moves can provide a layer of predictability to Iraq-bound shipments, where land borders have been historically subject to congestion. For example, Iraq’s Customs Efficiency score in the World Bank’s 2023 Logistics Performance Index (LPI) remains a significant outlier compared to its Gulf neighbors, sitting at the bottom quintile with overall score of 2.3.

The bottomline? By securing Kuwaiti partnerships and direct sea links now, UAE operators are working to ensure they remain the key origin point for Iraq-bound goods, regardless of which overland corridor eventually dominates as Iraq advances its own ambitious intermodal logistics infrastructure throughAl Faw Grand Port and the Iraq Development Road.


M&As: International Holding Company (IHC) lifted its 22.5% stake in ADX-listed agro-food and commodities trader Invictus Investment to about 40% via an AED 420 mn block trade, according to a press release (pdf). The transaction value implies an AED 2.4 bn valuation for Invictus at the time of the acquisition. Invictus’ top line rose 43% y-o-y to AED 6.1 bn in 1H — its strongest half since listing on the back of doubling in traded volumes — and it also scaled to 10 new markets, now operating in 65 countries. Invictus’ ADX stock gained 2.5% yesterday to close at AED 2.44 ashare.

What’s the playbook? IHC has been acquiring assets covering the entire "farm-to-shelf" cycle, with the latest investment in Invictus advancing the group’s strategy that focuses on securing global trading and logistics infrastructure that links its production assets in Africa and the UAE to regional distribution assets.


SYRIA: Washington votes to repeal Caesar Act: The US House of Representatives has voted to lift sanctions under the Caesar Act — the last major holdout item in the US’ web of Syria sanctions that Washington had began undoing earlier this year. The move — a part of the draft budget for the Defense Department yet to be finalized by the Senate — requires Washington to submit a review every six months to Congress to certify that the Syrian regime is protecting minorities and fighting Islamic State militants (among other things).

REMEMBER- The US officially ended its direct sanctions on Syria in August, leaving secondary sanctions — courtesy of the Caesar Act — in place. The Caesar Syria Civilian Protection Act of 2019 was imposed to target the Assad regime by sanctioning entities and individuals providing material support to the now-ousted Assad government.

Market Watch-

Oil prices surged this morning amid shortage concerns after the US pledged to impose a full blockade on all oil tankers bound to and from Venezuela, Reuters reported. Brent crude futures went up by USD 0.79 to trade at USD 59.71 / bbl as of 05:00 GMT, while US West Texas Intermediate (WTI) rose USD 0.77 to USD 56.04 / bbl.


Baltic index breaks losing streak: The Baltic Exchange’s dry bulk sea freight index — which tracks rates for the capesize, panamax, and supramax vessel segments — was up 0.5% to 2,204 points on Tuesday, buoyed by the larger-size segment. The capesize increased 3.1% to 3,834, while the panamax index eased 4.1% to 1,577 points, and the smaller supramax index shed by 25 points to 1,335.

***YOU’RE READING EnterpriseAM Logistics, the essential MENA publication for senior execs who care about the industry that connects producers and retailers to global markets. We’re out Monday through Thursday by 9:15am in Cairo and Riyadh and 11:15am in the UAE.

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The Big Story Today

The capital will allow it to grow its marketplace, maintain competitive pricing, and counter smaller rivals

PIF is tightening its belt — everywhere except e-commerce. Despite a directive to slash portfolio spending by 20% next year, the Public Investment Fund (PIF) has reportedly co-led a USD 500 mn funding round alongside its founder Mohamed Alabbar. It’s not clear whether the stakes of involved parties would change, but the latest updates confirm that PIF holds 50%, with Alabbar and others owning the remainder.

The e-commerce competition is heating up in GCC: Amazon is deepening its grocery push in the Gulf, and China’s Meituan entered the Middle East with a focus on food delivery and delivery-only stores. Meanwhile, Saudi’s Ninja raised USD 250 mn to expand in the region.

Why it matters

The newly raised capital and a potential IPO could fuel Noon’s expansion and automation. The company is considering a dual listing on the Saudi and UAE stock exchanges within the next two years as it moves toward profitability. Meanwhile, it is expanding its automated self-delivery services, aiming to cut its 40k delivery workforce by half by 2027. Noon is also exploring mergers and acquisitions to expand into new markets, such as India.

PLUS- The fresh capital will help Noon navigate intense competition from local and global players, allowing it to grow its marketplace, maintain its foothold amid pricing competition, and counter fast-expanding smaller rivals.

DATA POINT- Saudi Arabia’s e-commerce market is set to double from a USD 15 bn in 2024 towards almost USD 30 bn by 2030, suggesting digital commerce is well-positioned to play a leading role in diviersfying the country’s economy and supporting non-oil GDP growth.

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M&A WATCH

AD Ports wants to raise its stake in Alexandria Container to at least 51%

AD Ports is planning to raise its stake in Alexandria Container and Cargo Handling Company (ALCN) to become a majority shareholder as it gears up to place a mandatory tender offer to buy an additional stake of nearly 32% as a minimum, the ADQ-owned ports operator said in a statement.

The ADQ-backed player, which already owns 19.33% of ALCN, is offering to buy up to 90% of the company at EGP 22.99 a pop, according to a separate bourse disclosure (pdf), and is penciling in a 3% boost to group revenue from the acquisition, set to close in 2Q 2026.

This may very well be an internal transfer. ADQ-owned Alpha Oryx, AD Ports’ sister company, currently holds a 32% stake in ALCN — the exact amount AD Ports needs for the transaction to go through. A sale to AD Ports would centralize all of ADQ’s holdings in ALCN (currently at 51.33%) under a single subsidiary instead of two.

Open to all, aimed at a few: The MTO will be open to all of ALCN’s shareholders, as is required by law, including the Egyptian government, which holds most of the remaining shares. AD Ports, however, confirmed that government shareholders that own over 40% of the port operator will “maintain their current respective shareholding stakes,” further suggesting the offer is primarily aimed at buying out Alpha Oryx and any other minority investors.

The price is a markdown: At EGP 22.99 a share, the offer implies a 4.2% markdown to ALCN’s Thursday price of EGP 23.95 — its last close before the transaction was announced on Sunday.

Keep an eye out: The transaction is expected to come to fruition in 2Q 2026.

Why it matters

This is the latest step in AD Ports’ steady buildout of Egypt’s logistics corridor. The firm acquired majority stakes from our multimodal logistics friends at Transmar and Transcargo International back in 2022, as well as Safina Shipping Services last year. The firm also secured a long-term concession for the USD 200 mn Safaga terminal, signed a 50-year renewable agreement to develop and operate Kezad East Port Said at Suez Canal, and is expanding its cruise and port footprint along the Red Sea coast.

Taking control of ALCN would plug AD Ports into the country’s primary Mediterranean gateway linking Suez Canal traffic with Egypt’s industrial and consumption base, and bring 60% of Alexandria’s container capacity — which spans two container terminals at Alexandria and El Dekheila ports with a combined annual capacity of 1.5 mn TEUs — under its umbrella.

Our take

The port operator has been monetizing non-core assets as it looks to strengthen its balance sheet and reinvest capital into growth and expansion of its logistics, infrastructure, and trade projects. The UAE major has recently sold some UAE-based assets including its stakes in National Marine Dredging Company (NMDC), land plots in KEZAD, and two logistics warehouses.

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Aviation

MEA now accounts for 93% of the world’s blocked airline funds as Algeria tops the list, IATA report finds

Algeria has overtaken Mozambique to become the world’s most difficult market for airlines’ revenue repatriation, with USD 307 mn — out of a global total of USD 1.2 bn — now trapped in the country. Unlike previous years when “blocked funds” were largely a byproduct of raw FX shortages, the bottleneck in Algeria is mainly bureaucratic after a new regulation from the Trade Ministry reportedly added months to the FX funds repatriation cycle.

Not just Algeria: The Middle East and Africa region (MEA) accounted for a staggering 93% of the world’s total as of October 2023. Lebanon remains a constant feature on the list, with USD 138 mn frozen — largely a symptom of the country’s multi-year FX liquidity problems. Other countries involved include Angola, Eritrea, Zimbabwe, Ethiopia, Pakistan, and Bangladesh.

Why it matters: stable air connectivity to these markets is at risk

This concentration of funds repatriation risk in the MEA corridor could force carriers to reconsider their connectivity to unstable markets. When airlines cannot access ticket and cargo revenue to pay for USD-denominated leases and fuel, the inevitable result is a contraction in route frequency, making it harder for businesses to manage time-sensitive cargo and international trade flows.

Remember Nigeria? Emirates suspended all passenger flights to Lagos in 2022 after USD 85 mn in revenue became trapped, before returning to Lagos in 2024 after the Central Bank of Nigeria cleared 98% of the backlog. Etihad also halted its Nigeria routes in 2022, before resuming them earlier this year.

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Also on Our Radar

EUR 270 mn for Moroccan airports

Morocco nabs EUR 270 mn for airport upgrades prior to 2030 World Cup

Morocco secures airport expansion funds: The African Development Bank has greenlit EUR 270 mn financing facility (c. USD 316 mn) to raise operational capacity at Moroccan airports ahead of the 2030 Fifa World Cup, according to a statement. The expansion is part of Morocco's mandate to raise airport capacity to 80 mn passengers by 2030 at a presumed cost of MAD 38 bn.

While the focus is on raising passengers capacity ahead of 2030, more passenger flights would automatically translate into boosted cargo capacity — as aircraft belly storage in passenger jets already accounts for 54% of global air cargo capacity.

Turkish Airlines snags 25 jets from AerCap in leasing push

Turkish Airlines will acquire 25 narrow-body jets from the Ireland-based jet lessor AerCap, according to a statement. Deliveries will begin from 2027 through 2029 under a 12-year lease agreement.

Leasing has been a key part of the carrier’s growth playbook, amid global supply chain snags in the aviation industry. Earlier this year, the Turkish flagship carrier signed a long-term lease agreement for 10 Boeing 737-8 jets with Dubai Aerospace Enterprise and another contract with the PIF-backed AviLease for eight A320neo jets.

The carrier isn’t just getting planes –– it’s building an empire: The Turkish flag carrier — which currently operates 398 aircraft, including its cargo fleet — aims to boost its fleet to 800 jets by 2033 through a mix of jet orders and airline acquisitions. Earlier in November, the airline placed an order for 75 Boeing aircraft and had its bid for a 25-27% stake in Spain’s Air Europa approved by the latter’s shareholders.


DECEMBER

16-17 December (Tuesday-Wednesday): Saudi Airport Exhibition, Riyadh, Saudi Arabia.

2026

JANUARY

19-23 January (Monday-Friday): World Economic Forum Annual Meeting, Davos, Switzerland.

21-22 January (Wednesday-Thursday):IOSA Operator Workshop, Dubai, UAE.

FEBRUARY

3-4 February (Tuesday-Wednesday): Middle East Bunkering Convention, Dubai, UAE.

4-5 February (Wednesday-Thursday): Breakbulk Middle East, Dubai, UAE.

4-5 February (Wednesday-Thursday): MRO Middle East, Dubai, UAE.

9-11 February (Monday-Wednesday): Future Warehouses & Logistics, Dubai, UAE.

10-12 February (Tuesday-Thursday): Sustainable Aviation Future MENA, Dubai, UAE.

12 February (Thursday): Technical Seminar on Marine Biofuels, London, UK.

15-17 February (Sunday-Tuesday): World Advanced Manufacturing Logistics Summit and Expo, Riyadh, Saudi Arabia.

17-19 February (Tuesday-Thursday): World Legal Symposium (WLS), Warsaw, Poland.

20-22 February (Friday-Sunday): Dubai Freight Camp, Dubai, UAE.

24-25 February (Tuesday-Wednesday): Green Shipping Summit, Athens, Greece.

25-27 February (Wednesday-Friday): Air Cargo Africa, Nairobi, Kenya.

25-27 February (Wednesday-Friday): Air Law Treaty Workshop Tanzania (Third Edition), Dar es Salaam, Tanzania.

MARCH

5-6 March (Thursday-Friday): CargoIS Forum, Miami, United States.

9-13 March (Monday-Friday): WCA Worldwide Conference, Singapore.

10-12 March (Tuesday-Thursday): World Cargo Symposium, Lima, Peru.

18-19 March (Wednesday-Thursday): IntraLogisteX, Birmingham, United Kingdom.

18-19 March (Wednesday-Thursday): Green Marine Transport Conference, Amsterdam, The Netherlands.

26 March (Thursday): Gulf Ship Finance Forum, Dubai, UAE.

APRIL

12-15 April (Sunday-Wednesday): Saudi Smart Logistics, Riyadh, Saudi Arabia.

16-17 April (Thursday-Friday): Global Supply Chain and Logistics Summit, Amsterdam, The Netherlands.

MAY

19-21 May (Tuesday-Thursday): Ground Handling Conference (IGHC), Cairo, Egypt.

12-14 May (Tuesday-Thursday):Aviation Energy Forum (AEF), Paris, France.

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