El Araby targets export growth + localization with multi-mn-USD investment

El Araby Group is planning a USD 480 mn expansion in New Quesna City over the next five years, according to an Industry Ministry statement. While details about the homeware appliances manufacturer’s plan for the city are few and far between, what we do know is that it targets increasing exports and the ratio of local components used in production, which it claims already reaches 90% for some of its products.

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