UAE-based, AI-powered e-commerce software startup Kingpin has raised USD 3.5 mn in a seed funding round, according to a press release (pdf) released on Thursday. The round was backed by a handful of venture capital firms: US-based Infinity, Red Swan, and Mu, as well as the UAE-based Cotu, Outliers, and Hub71.

Building for global distribution: The funding will be used to support Kingpin’s global distribution model through investing in engineering and product teams, strengthening its AI capabilities, and setting up operations in new markets beyond the Middle East to Europe and North America.

About Kingpin: Founded by Harsh Sajnani (LinkedIn) and Guilherme Soares (LinkedIn), Kingpin is a B2B SaaS platform that streamlines product discovery and sales workflows, enabling companies to find suitable partners, validate prospects, and automate outreach. It currently serves over 300 distributors and brands across sectors, including beauty, fashion, and sports.

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