Saudi-based e-commerce fulfillment startup Salasa secured USD 30 mn in a Series B funding round led by Artal Capital with participation from other strategic investors, including SVC, Wa’ed Ventures, 500 Global, and Alsulaiman Group, according to a press release (pdf) published yesterday.

Use of proceeds: The company will use the funds to transition into a technology-first logistics provider by developing an AI-driven platform for predictive and automated operations. The investment will also fuel Salasa’s expansion by scaling its network of fulfillment centers, darkstores, and bonded zones across Saudi Arabia and the GCC, as well as enhancing its cross-border shipping infrastructure to open new markets for its merchants.

About Salasa: Founded in 2017 by Abdulmajeed Alyemni (LinkedIn) and Hasan Alhazmi (LinkedIn), Salasa has shipped over 50 mn products across Saudi and international markets for more than 1k clients, including brands like Noon, Amazon, and Cenomi.

STARTUP UPDATES FROM EGYPTIAN PLAYERS-

#1- Egyptian digital shipping platform Nowlun aims to enter Morocco by the end of 2026, CEO Moataz Khamis (LinkedIn) told CNN Business. The move is part of the firm’s greater expansion plan in the region after it opened a new branch in Saudi Arabia. The company — launched in 2021 — works with more than 35 shipping companies, handling some 22k containers.

REMEMBER- Nowlun raised USD 1.7 mn in a seed funding round led by Saudi Arabia’s Nama Ventures and Egyptian VC A15 back in December. The startup raised an additional USD 600k from Africa-focused VC Ingressive Capital in June — bringing its previously announced seed round to USD 2.3 mn.

That’s not all: The company is planning to launch a new application, Mard, on its platform — an AI-powered chat service that lets users compare various route benefits and price differences, as well as clarify legislation and customs taxes applied market-by-market. The new features will also enable customers to pre-check route diversions and the knock-on effect on their shipments, Khamis told the news outlet.

#2- Hospitality supply-chain startup Suplyd has raised USD 2 mn in a pre-Series A round led by 4DX Ventures, Camel Ventures, and Plus VC, and with participation from Seedstars and undisclosed existing investors, the company said in a press release (pdf). The fresh funds will help the company “build a comprehensive infrastructure for restaurant operations and expand into untapped areas across Egypt.”

Where’s the money going? Suplyd plans to use the funds to launch new service verticals, grow its geographic footprint locally, and continue simplifying restaurant backend operations.

About Suplyd: Its B2B platform offers procurement, fulfillment, and payment services to hotels, restaurants, and caterers in Greater Cairo. The company’s platform and network of tech-enabled fulfillment centers aim to streamline the hospitality supply chain, minimizing waste and improving price transparency.

#3- JIMCO, the VC arm of Abdul Latif Jameel, joined Wuilt’s USD 2 mn funding round to support the Cairo-based e-commerce platform’s expansion into Saudi Arabia and the GCC, according to a press release. Other backers include Flat6Labs, MTF VC, Hub71, Purity Tech, and strategic angels. Wuilt will launch in the UAE in late 2025, with a Saudi and GCC rollout in early 2026.

About Wuilt: Founded in 2019, Wuilt allows businesses and individuals to create online stores without coding. The company recently made its core platform free, pivoting its revenue generating model to value-added services like payments and shipping.

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