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Foodtech supply chain platform Nomu secured a USD 5 mn seed funding round led by DIV Capital, Shurfah, Core Vision, Purity for Information Technology, as well as Saudi family offices such as the Bakr family office and the Altoukhi Family Office, and angel investors, according to a press release.
Where is the money going? The funds will be used to enhance Nomu's B2B Horeca (hotels, restaurants, and cafes) services, with a focus on restaurants and financing solutions, the press release said.
Looking ahead: Nomuis currently developing a Software-as-a-Service (SaaS) solution and an AI-assisted procurement officer chatbot, according to the press release. The chatbot will feature voice-activated ordering, order tracking, and AI-powered recommendations, CEO Shehab Mokhtar told Enterprise Logistics. The company also has plans to expand its operations into new markets, including Pakistan and sub saharan countries, in the near future, according to the statement. It aims to be present in 50 cities and towns by 2025, the statement said. The startup is currently present in the UAE, Egypt, KSA, Morocco and Tunisia, Mokhtar told us.
About the startup: Nomu was established in 2022 through a mergerbetween Saudi-based Jumlaty, an F&B supplying solution, and Egypt-based grocery app Appetito. The company’s founding members are Salman Attieh (LinkedIn), Shehab Mokhtar (LinkedIn), Yassir El Idrissi (LinkedIn), and Ahmed El Demerdash (LinkedIn). The main objective of Nomu is to streamline the F&B supply chain in the MENA region by improving inventory sourcing, procurement, financing, storage, and delivery for Horeca businesses. The startup also has a grocery shopping app.
