Dubai-based online grocery marketplace InstaShop acquired 100% of B2B wholesale marketplace GroCart, according to a press release (pdf). GroCart declined to disclose the value of the acquisition when approached by Enterprise Logistics. The acquisition boosts InstaShop‘s presence in the online grocery delivery market and allows it to expand further into the FMCG wholesale industry, the statement said.

What’s next: GroCart plans to expand across the MENA region, with a focus on countries with a high concentration of small shops, like Egypt, the press release said. The company also plans to upgrade its platform and provide financing solutions to businesses, cofounder and COO Nesma Zaghow told Enterprise Logistics, adding that it will continue to operate under its independent brand following the acquisition.

What they said: “By leveraging our extensive network and cutting-edge technology, we aim to revolutionize the way companies shop, ensuring efficiency, cost effectiveness, and a seamless experience,” John Tsioris, founder and CEO of InstaShop said. “Together with InstaShop, we aim to radically facilitate the way FMCG trade, financing and payments are done,” CEO Hussein Hosni said.

About Instashop: InstaShop is an on-demand grocery delivery app operating in the UAE, Bahrain, Egypt, Lebanon. Established in 2015, it now has over 500k active users and partnerships with over 1k supermarkets and specialty stores. In 2020, it was acquiredby Delivery Hero, a global food delivery company based in Germany.

About GroCart: Founded in 2020, GroCart is a B2B platform that aims to streamline wholesale food and grocery operations for suppliers. The platform makes it easier for suppliers to sell and deliver their products to small businesses such as small grocery stores and supermarkets.

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