Saudi logistics startup OTO marks entry into Turkish market

KSA-based logistics startup OTO has expanded into Turkey as part of wider global expansion plans, according to a press release (pdf). The startup declined to comment on the value of OTO’s new investments in Turkey when approached by Enterprise Logistics, but said that the investment is “strategic,” focusing on both tech and human resources.

The startup will focus on providing shipping services to retail + e-commerce players: OTO is looking to bring its expertise in logistics, supply chain management, and enhanced customer experience to clients in Turkey’s retail sector, according to the statement. “In Turkey, our primary objective is to offer an efficient and seamless shipping gateway for businesses involved in retail and e-commerce,” co-founder and CEO of OTO Mohammad Al Razaz told Enterprise Logistics.

What they said: “This is a significant investment by OTO that is reflective of Turkey’s position as one of the most important and dynamic economies in the region. We are excited to chart this next phase of growth in the Turkish market and help our clients execute successful omnichannel strategies in the region,” Al Razaz said in the press release.

Egypt is next on the list: OTO plans on further expanding in the MENA region, with a focus on North African markets. “Egypt is our next target, and we aim to launch operations there at the beginning of next year,” Al Razaz said. The company is currently operational in the GCC and Jordan.

About OTO: Founded in 2019, the Saudi tech logistics startup provides “holistic shipping management solutions” to retailers through access to its innovative shipping gateway platform. OTO’s platform links users to upwards of 180 regional and international courier and delivery services, affording users a range of multi-channel retail, inventory, and point of sale options. The platform’s dashboard also permits integration with e-commerce platforms and ERP systems, in addition to the ability to sync orders, assign shipments, print labels, scan barcodes, manage operations and receive analytic reports.