Jordan’s new national exports strategy aims to tap USD 4.4 bn worth of investments in untapped sectors such as livestock, clothing, pharma products, jewelry, ornaments, and fertilizer to reduce its trade balance deficit, according to Jordan News Agency. The strategy could help Jordan’s exports reach some USD 10.5 bn, according to a study by the International Trade Center cited by the news agency.

Refresher: The country launched the export strategy for 2023-2025 in March in hopes of increasing the competitiveness of Jordanian exports in regional and global markets, increasing and diversifying commodity and service exports, and improving sustainability. The strategy comes as a response to the industrial, commercial and service challenges Jordan faces, such as expensive shipping costs, competition, and ineffective marketing, and high production costs.

More trade partners: The strategy also identifies countries like the neighboring Arab Gulf states, as well as countries in North America, the EU, Africa and Northern Asia for trade opportunities, the news agency reported.

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