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Shoppers tighten grocery spending, splurge on tech

Shoppers tighten grocery spending, splurge on tech

Modern trade accounts for 70% of fast-moving goods sales

More than half of Saudis are optimistic about the economy -Oliver Wyman

More than half of Saudis are optimistic about the economy -Oliver Wyman

Younger consumers, aged 18 to 29, were less optimistic than the general population

Saudi consumers want quality, convenience, and big household names

Saudi consumers want quality, convenience, and big household names

Mainstream FMCG brands lead the domestic market, with fewer brand entries

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