Media group SRMG appointed Nedaa Al Mubarak (LinkedIn) as CEO of its media sales arm SRMG Media Solutions (SMS), according to a statement. Al Mubarak has served as the managing director of SRMG Think, SRMG’s research and advisory subsidiary, since October 2023. Prior to this, she held several advisory roles at the Tourism, Investment, and Economy ministries.

What they said: “With SRMG Media Solutions, we’ve built a future-ready platform that meets the region’s evolving media and advertising needs with precision, creativity, and scale. Nedaa brings the vision, experience, and ambition to accelerate this next chapter,” said Jomana Alrashid, CEO of SRMG.

Launched in April 2025, SMS is the commercial representative for over 30 SRMG brands spanning finance, tech, sports, and culture. These include Asharq News, Arab News, Hia, Sayidaty, Billboard Arabia, Manga Arabia, and Thmanyah, which secured exclusive rights last month to distribute Saudi Pro League content across the region for six seasons through 2031.

ALSO- HSBC has appointed Mohammed Fannouch (LinkedIn) as co-head of capital markets and advisory for the Middle East, North Africa, and Turkey, pending regulatory approvals, according to a press release (pdf). Fannouch is currently the managing director of investment banking advisory at HSBC Saudi Arabia and has over 20 years of experience in the investment banking sector in Saudi Arabia and the wider region. He will continue to be based in Riyadh, and will work alongside UAE’s Samer Deghaili (LinkedIn).

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