PIF named the most valuable sovereign wealth fund brand globally in 2025

Brand Finance named the Public Investment Fund (PIF) the most valuable sovereign wealth fund brand globally in 2025, with its brand valuation rising 11% y-o-y to USD 1.2 bn from USD 1.1 bn, according to a report (pdf) by the London-based brand valuation consultancy.

Driving the growth: The increase is largely attributed to the fund’s rapid growth in its assets under management, strong portfolio performance — especially among Saudi firms — dividends from Aramco, and progress on Saudi Vision 2030 projects. The PIF’s brand visibility has also been boosted by “high-visibility domestic and international investments, including moves into sports, aerospace, and infrastructure,” according to the report.

Rounding out the top three: Norway’s Norges Bank Investment Management secured the second spot among sovereign wealth fund brands with a brand valuation of USD 841 mn, followed by China Investment Corporation in third place with a valuation of USD 695 mn.

REMEMBER- PIF’s total assets under management rose 18% y-o-y to SAR 4.3 tn in 2024, while its net income fell 60% to SAR 25.8 bn over the same period. In 2025, the fund earned a perfect 100% score in the Governance, Sustainability, and Resilience (GSR) rankings, making it one of only nine state-owned investors globally to achieve a triple-digit rating.