Local customer experience management platform Lucidya raised USD 30 mn in a series B funding round led by Impact46, marking MENA’s largest AI funding round, it said in a statement. New backers in the round included Wa’ed Ventures, Takamol Ventures, and SparkLabs, alongside returning investors Rua Growth Fund and ARG.

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Use of proceeds: The company will use the funds to expand its AI agent offering, aiming to automate customer-facing roles across support, marketing, and sales while ensuring compliance with the Kingdom’s Personal Data Protection Law. It also plans to scale up across MENA’s fast-growing customer relation management and customer experience software market, projected to hit USD 9 bn by 2030, according to the statement.

About Lucidya: Founded in 2016 by Abdullah Asiri (LinkedIn) and Zuhair Khayyat (LinkedIn), Lucidya’s AI-powered customer experience management platform serves over 75 mn customers across 11 countries. Its Arabic AI engine — achieving 92% accuracy — helps clients in telecom, finance, hospitality, healthcare, and government improve engagement and operational efficiency.

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