KSA’s Sela goes to London

PIF-owned entertainment firm Sela opened its international headquarters in London on Monday, according to a press release. The office will manage relationships with global event organizers, venues, and production partners as Sela pursues expansion beyond the Kingdom.

REMEMBER- In May, Sela inked an agreement to set up an entertainment and events venture with Egypt’s Talaat Moustafa Group — London is the second international move in quick succession.

Saudi Cargo doubles Boeing 777 fleet

Saudi Cargo is purchasing four Boeing 777 Freighters from Boeing Saudi Arabia, expanding the Kingdom’s dedicated air cargo capacity. Deliveries will begin in 4Q 2026 and continue through 2Q 2027, Saudi Cargo CEO Loay Mashabi told Al Arabiya. The first aircraft — with a range of 10k — will support Saudi Cargo’s growing international network, strengthening connectivity between Saudi Arabia and key destinations across Asia, Europe, Africa, and North America.

Why it matters: The expansion will double Saudi Cargo's dedicated Boeing 777 freighter fleet from four to eight aircraft, representing a 100% increase in cargo capacity. The national transport and logistics strategy targets 4.5 mn tons of cargo throughput annually by 2030.

The company’s total fleet is expected to reach 14 aircraft within the next six months, Mashabi said, adding that it will drive annual cargo volumes from around 600k tons to more than 1 mn tons.

Noon snaps up exam prep platform

Saudi edtech Noon Academy acquired Almakhfi, a digital education platform specializing in Qudurat and Tahsili exam preparation, according to a press release. The acquisition brings Almakhfi’s AI-powered content into Noon’s platform. Financial terms were not disclosed.

Saudi education is consolidating across the board: Noon's move is the latest in a wave of acquisitions reshaping the Kingdom’s private education sector from edtech to K-12. Al Masar Al Shamil signed a non-binding MoU to acquire 60% of Al Qalam Educational Trading last month, EFG Hermes has deployed more than half of its USD 200 mn-plus Saudi Education Fund across six schools in roughly a year, and Ashmore closed its second school acquisition in April.