United Electronics Company (Extra) appointed Ali Mansour (LinkedIn) as its new CEO, the company said in a Tadawul disclosure. Mansour will take over on 1 March from Mohamed Galal (LinkedIn), who will transition to the role of managing director for United International Holding Company (Tas’heel) on the same day, according to a separate disclosure.

Mansour has been with Extra since 2004 and has led the retail sector since 2019. He brings over 20 years of experience in retail and consumer electronics. Meanwhile, Galal — who has been serving as vice chairman and acting CEO of Extra since December 2024 — sits on multiple boards across diverse industries, including Procco Financial Services, Halwani Brothers Egypt, and Nawah Holding.