Powering up Soudah Peaks

State transmission network operator National Grid secured a SAR 1.3 bn contract from PIF-owned Soudah Development to build the power infrastructure at Soudah Peaks, PIF said in a press release. The Soudah Peaks destination — situated 3 km above sea level — is advancing with an infrastructure-first strategy, laying the groundwork needed to meet its target of adding USD 7.8 bn to GDP by 2033.

Part of a PIF pledge to Aseer: The government has pledged to invest SAR 25 bn in Aseer, with SAR 20 bn from PIF supporting major projects including Soudah Peaks. The initiative aims to develop the region as a heritage-rich, mountain tourism destination that is distinct from other futuristic megaprojects. The area, which as of August 2025 sees fewer than 100k international visitors annually, faces several challenges, such as limited accommodation, infrastructure gaps, and safety concerns near the Yemeni border.

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