Riyadh-based customer engagement platform Bonat secured SAR 23 mn (c. USD 6 mn) in a Series A funding round, it said on LinkedIn The investment round was led by STC group’s venture capital arm Tali Ventures with the participation of ANB Capital, Rua Growth Fund, T2, and a group of leading angel investors.

Where will the money go? The new funds will be used to enhance Bonat’s AI capabilities, launch personalized campaign automation, and expand into new sectors, including retail and services, according to a press release.. The company also plans to integrate payment and mobile wallet solutions into its dashboard.

About Bonat: Founded in 2019 by Saud Binsaeed (LinkedIn), Bonat is an AI-powered customer engagement platform that provides advanced analytics, behavior-based marketing automation, and digital wallet integrations to retailers and F&B brands. The company supports thousands of merchants across Saudi Arabia and connects with over six mn users.

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