Diriyah Company signed a partnership with Majid Al Futtaim to open a VOX Cinemas multiplex and seven lifestyle international brands at Diriyah Square, marking the company’s first major entertainment and lifestyle partnership in the district, it said in a statement on Sunday.

What we know: The new retail outlets will span around 5.5k sqm, while the VOX Cinemas multiplex will cover about 7.6k sqm, making a combined total of 13.2k sqm. The partnership will introduce the Kingdom’s first standalone retail store for Japanese beauty label Shiseido, along with flagship stores for lululemon, Crate & Barrel, and Abercrombie & Fitch, and new locations for AllSaints, CB2, and Hollister.

Diriyah Square will anchor 400 planned retail, dining, and leisure brands along a pedestrian-friendly area at the heart of the city. Last July, Italian construction firm WeBuild’s subsidiary Salini Saudi Arabia secured a new contract worth USD 600 mn (c. SAR 2.3 bn) to carry out the next phase of the square’s development in Riyadh. The contract covers the construction, finishing, and mechanical, electrical, and plumbing (MEP) works for more than 73 Najdi-styled buildings and public spaces across 365k sqm.

Diriyah has been busy: Diriyah Company launched Jabal AlQurain Avenue last week, a mixed-use hub for retail and F&B businesses and introduced Faena Residences, a branded residential project in Wadi Safar. It also awarded a SAR 5.8 bn (USD 1.5 bn) contract to China Harbour Engineering Company for the construction of the Arena Block district.

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