Saudi-headquartered AI startup Intella has closed a USD 12.5 mn oversubscribed Series A round led by Prosus, with participation from 500 Global, Wa’ed Ventures, Hala Ventures, Idrisi Ventures, and HearstLab, according to a company statement (pdf).

(Tap or click the headline above to read this story with all of the links to our background as well as external sources.)

Intella? Founded in 2021 by Nour Taher (LinkedIn) and Omar Mansour (LinkedIn), the startup bills itself as the region’s “first real-time intelligence provider.” It provides a suite of AI-powered services, “offering enterprise-grade transcription, analytics, and AI-powered customer engagement tools tailored to more than 25 dialects.”

Where is the money going? The new capital will support the rollout of Ziila, Intella’s Arabic-first conversational AI agent, alongside its analytics platform intellaCX, creating an integrated product suite for customer engagement. It will also fund the expansion of commercial teams in Egypt and Saudi Arabia to meet rising demand from banks, telecom operators, and government agencies. A portion of the funding will be directed to research and development aimed at improving dialectal understanding and increasing Intella’s accuracy lead over global competitors.

Tags: