E-commerce fulfillment startup Salasa will use the USD 30 mn funding secured lastmonth to level up its operations infrastructure, develop proprietary technology, and expand its global footprint, Co-founder and CBO Hasan Alhazmi told EnterpriseAM. Salasa raised the funding in a series B funding round led by Artal Capital, with participation from SVC, Wa’ed Ventures, 500 Global, Alsulaiman Group, and other strategic investors.

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The details: Salasa plans to develop a distribution network of urban fulfillment centers and dark stores across the Kingdom to offer instant delivery, while providing merchants with inventory distribution services, accurate forecasting, and operational control, Alhazmi said.

“We’re becoming a tech-first company, not by adding more tools, but by building fulfillment around intelligence, automation, and regional insight,” Alhazmi added.

Salasa will be expanding at home and across the GCC markets over the next two years, beginning with deeper penetration in the Saudi market by launching more dark stores in fast-growing urban zones to support two-hour and same-day delivery services, Alhazmi said. Globally, the company plans to expand its bonded zone operations, a move intended to streamline customs processes and facilitate smoother cross-border trade for its clients.

Growth measures: Salasa will be looking at a series of KPIs — such as measuring the rate at which merchants adopt new platform features, the efficiency of their deliveries, and the cost per order, Alhazmi added. The company also tracks the percentage of fully automated orders, as well as their overall growth and expansion into new markets.

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