E-commerce fulfillment startup Salasa secured USD 30 mn in a series B funding round led by Artal Capital with participation from SVC, Wa’ed Ventures, 500 Global, Alsulaiman Group, and other strategic investors, according to a press release (pdf) published yesterday.

The company will use the funds to transition into a technology-first logistics provider by developing an AI-driven platform for predictive and automated operations. The investment will also fuel Salasa’s expansion by scaling its network of fulfillment centers, darkstores, and bonded zones across Saudi Arabia and the GCC. It should also enhance its cross-border shipping infrastructure to open new markets for its merchants.

About Salasa: Founded in 2017 by Abdulmajeed Alyemni (LinkedIn) and Hasan Alhazmi (LinkedIn), Salasa has shipped over 50 mn products to more than 1k clients, including brands like Noon, Amazon, and Cenomi.

IN OTHER STARTUP NEWS-

RifdFinance secured an undisclosed “strategic” investment from global early-stage VC Antler, according to a press release. Rifd will allocate the investment to continuing its development of its platform for Shariah-compliant securitization of SME receivables. The company will be guided by Antler, while expanding across the Kingdom and MENA. Rifd provides institutional investors with risk-adjusted returns in an untapped asset class.

JIMCO, the VC arm of Abdul Latif Jameel, joined Wuilt’s USD 2 mn funding round to support the Cairo-based e-commerce platform’s expansion into Saudi Arabia and the GCC, according to a press release. Other backers include Flat6Labs, MTF VC, Hub71, Purity Tech, and strategic angels. Wuilt will launch in the UAE in late 2025, with a Saudi and GCC rollout in early 2026.

About Wuilt: Founded in 2019, Wuilt allows businesses and individuals to create online stores without coding. The company recently made its core platform free, pivoting its revenue generating model to value-added services like payments and shipping.

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