Brand Finance named the Public Investment Fund (PIF) the most valuable sovereign wealth fund brand globally in 2025, with its brand valuation rising 11% y-o-y to USD 1.2 bn from USD 1.1 bn, according to a report (pdf) by the London-based brand valuation consultancy.

Driving the growth: The increase is largely attributed to the fund’s rapid growth in its assets under management, strong portfolio performance — especially among Saudi firms — dividends from Aramco, and progress on Saudi Vision 2030 projects. The PIF’s brand visibility has also been boosted by “high-visibility domestic and international investments, including moves into sports, aerospace, and infrastructure,” according to the report.

Rounding out the top three: Norway’s Norges Bank Investment Management secured the second spot among sovereign wealth fund brands with a brand valuation of USD 841 mn, followed by China Investment Corporation in third place with a valuation of USD 695 mn.

REMEMBER- PIF’s total assets under management rose 18% y-o-y to SAR 4.3 tn in 2024, while its net income fell 60% to SAR 25.8 bn over the same period. In 2025, the fund earned a perfect 100% score in the Governance, Sustainability, and Resilience (GSR) rankings, making it one of only nine state-owned investors globally to achieve a triple-digit rating.

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