Homegrown ins. platform Yasmina raised USD 2 mn in a seed funding round led by Scene Holding and co-led by Access Bridge Ventures, according to a press release (pdf). The round also saw the participation of Arzan Venture Capital and Sanabil Investment Accelerator by 500 Mena.

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Use of proceeds: The company plans to use the funding to grow its team and expand operations beyond the Kingdom, starting with the UAE this year and Egypt in 2026, while aiming to provide embedded ins. to 1.5 mn customers.

About Yasmina: Founded by Masoud Alhelou (LinkedIn) and Bashar Abalkhail (LinkedIn), Yasmina is the Kingdom’s first embedded ins. platform. It enables digital platforms to offer personalized ins. at checkout in under 48 hours, having already partnered with platforms in the HR, auto, travel, POS, and real estate sectors.

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