Saudi retail management platform BirdEye secured SAR 2.2 mn in a pre-seed funding round, led by an unnamed private fund specializing in early-stage tech startups, according to a press release published yesterday.

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Use of proceeds: The fresh funds are earmarked to accelerate BirdEye’s expansion across the Kingdom, enhance its technology offerings for the retail sector, and recruit local talent in programming, sales, marketing, and user experience.

About BirdEye: The Riyadh-based startup provides an end-to-end smart retail ecosystem with user-friendly tools (Smart POS, online store, loyalty, payments, shipping, and proprietary hardware) for modern retailers, especially SMEs, to efficiently manage daily operations.

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