Saudi consumers' perception of private label products is leaning positive, with 71% of respondents viewing them as good alternatives to name brands and admitting they would purchase more if a larger variety were available, according to NielsenIQ’s 2025 Global Outlook on Private Label and Branded Products report (pdf). Some 69% of Saudi respondents believe private label products provide more bang for the buck.

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ALSO- 66% of Saudi consumers say they are more likely to treat upgrade to a premium-brand product. Meanwhile, 67% say they’re expanding their brand purchases across multiple categories, with 58% of respondents stating that brand of the product or store is not as important as the necessity of the product.

On the tech front, Saudi Arabia and the UAE were flagged as key markets for premium smartphones, TVs, and laptops, according to NielsenIQ’s 2025 Consumer Tech Industry Trends report (pdf). The Kingdom, in particular, is anticipated to continue its growth trajectory in gaming PCs and accessories, driven by the rising social adoption and popularity of e-sports.

Zooming out: The Middle East and Africa’s (MEA) consumer tech and durables market is forecast to reach USD 68 bn in sales in 2025, marking a 2% growth rate, with AI-equipped phones are expected to generate 32% of total sales revenue across the region within this market. The “digitally receptive” demographic is powering online gaming’s expansion, placing MEA with China and emerging Asia as key growth regions, the report said.

MEA trends: Strong economic sentiment is expected to sustain tech demand in MEA this year, though at a more moderate pace from 2024. Higher growth is expected in niche segments like foldable smartphones — especially in Saudi Arabia and Egypt — and in lower-priced devices as Chinese brands expand their offerings across all price points.

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