Saudi-based influencer marketing platform Halo AI closed a USD 6 mn seed funding round, led by Raed Ventures and Shorooq, according to a press release. Strategic investors include former C-level executives from Snapchat, and leaders at Microsoft, Airbnb, and Amazon also participated in the round.

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Where is the money going? Halo AI will use the funds to expand to Dubai and Kuwait, before extending to the rest of the region, Europe, and North America.

About Halo AI: Founded by Vito Strokov (Linkedin), Rami Saad (Linkedin), and Alex Gadalin, Halo AI officially launched in Saudi last month. The startup uses AI to connect brands with nano- and micro-influencers in niche markets, optimizing campaigns in real time.

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