Quick commerce outfit Nana has fully acquired digital gift cards provider Rasseed for an undisclosed sum, the homegrown delivery app said in a press release. The move plays into Nana’s push to digitize grocery shopping and expand its services.

The acquisition will see Rasseed’s digital cards added to Nana’s app, allowing users to buy and recharge virtual gift cards from Rasseed through the app. The agreement also includes expanding Rasseed’s offerings to include price markdown coupons and vouchers.

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Background: Nana (App Store | Google Play) closed a USD 133 mn series C funding round early last year, in what was “considered one of the largest investment rounds amongst Saudi Startups. The round was led by Kingdom Holding and Uni Ventures, with the funds earmarked to fuel Nana’s expansion and diversification plans.

About Rasseed: Founded in 2016, Rasseed (App Store | Google Play) provides software solutions that streamline online purchasing for both branded, and local gift cards across various categories, including telecom, gaming, music and shopping. The platform operates through partnerships with over 37 regional and international suppliers.

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