Homegrown restaurant management startup Al Menu has raised SAR 38 mn (USD 10.1 mn) in a funding round led by Al Majdiah Investment, with participation from unnamed investors, according to a press release picked up by EntArabi. The funds will go towards expanding its presence in the Saudi restaurant services sector.

The pitch: Founded in 2022 by Mamdoh Ali (LinkedIn), Al Menu offers operational solutions for F&B players which aim to boost sales, earnings, and efficiency while cutting costs. It currently offers its services to upwards of 500 brands at over 1.5k branches, according to its website.

On its product list: Al Menu provides a five-day chef service that helps restaurant operators develop 10 new products, with recipes, preparation booklets and product pricing, while also training kitchen staff on execution. The startup also offers an operations management service which offers 26 monthly visits to monitor operations at a client’s establishment with access to a professional team for guidance on day-to-day operations.

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