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The Kingdom is getting three fresh Topgolf venues: Golf Saudi — and US-based Topgolf Callaway Brands have entered into a strategic multi-year partnership to establish Topgolf venues in Riyadh, Jeddah, and the Eastern Province by 2028, according to statements here, and here. Golf Saudi is the commercial development arm of the Saudi Golf Federation.
Golf Saudi will also be the exclusive distributor for TopGolf brands in the Kingdom, with TopGolf brands outfitting Saudi national teams. The agreement includes options for a further two venues in the future. No details on the value of the investment were disclosed. The story was picked up by Bloomberg.
Details: The agreement sees Golf Saudi owning and operating TopGolf venues in Saudi Arabia as the brand’s exclusive franchisee. Golf Saudi will also hold exclusive distribution rights for Callaway Golf, Odyssey, and Ogio golf apparel and equipment in the Kingdom. Meanwhile, Callaway Golf will sponsor Saudi pro golfers and provide official attire for the Saudi national team. Furthermore, Travis Mathew and Ogio will provide apparel and equipment to outfit Saudi’s men’s, women’s, and junior national teams.
IN OTHER SPORTS NEWS-
#1- Egyptian real estate player Melee Development is set to build out three sports clubs here at home, at a SAR 4.5 bn investment, company chairman Gasser Bahgat told Asharq Business. The clubs — which will be located in Khobar, Jeddah and Riyadh — will accommodate up to 40k members, with the Khobar construction scheduled for completion by year’s end. Melee plans to deploy its own resources while also tapping Saudi funds to finance the projects, Bahgat said.
#2- Bahrain’s Nass Corp. secured a contract to build part of Aramco’s stadium in Al Khobar for the 2034 FIFA World Cup, with negotiations ongoing for another stadium in Riyadh, Managing Director and Deputy Chairman Sami Abdulla Nass told Al Eqtisadiah. The 47k-seat Aramco Stadium is set for completion in 2026 and will be a key venue for the 2027 AFC Asian Cup. No further information was disclosed. Nass operates across the Gulf and has invested over SAR 2.5 bn in heavy equipment rental and construction in the Kingdom.
