UAE-based beauty products platform Powder Beauty plans to scale its operations in Saudi after securing undisclosed pre-Series A funding round. The round was led by women-focused investor Sophia Collective and a family office fund founded by the founders of Indian stock broker Zerodha, Wamda reported. The round also saw participation from several regional angel investors including Maha Taibah.

Where the money is going: Powder Beauty also plans to launch new brands exclusive to the region and expand its existing product lineup.

About the startup: Founded by Ayat Toufeeq (LinkedIn), Amina Grimen (LinkedIn), and Mariam Mossalli (LinkedIn) in 2018, Powder Beauty touts itself as the Middle East’s first female-owned and operated e-commerce platform to offer a range of clean, cruelty-free, and sustainable beauty brands.

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