Hospitality tech startup Yalla Plus has closed a SAR 10 mn seed round led by Merak Capital, with participation from Khwarizmi Ventures, Isometry Capital, and angel investors from Saudi and the US, according to a press release. Information about the investment structure, and the contributions of each participating investor were not disclosed.

Meet Yalla Plus: Founded in 2022 by Abdullah AlRabeh and Badser Al Nasser, the Riyadh-based platform provides an integrated point of sale system for restaurants and cafes to manage payments, customer feedback, and delivery solutions, and provide traction and sales reports. Yalla offers four plans with prices starting at SAR 650 per year.

What’s next? While there’s no specific information about where the company plans to invest the proceeds, it aims to onboard 100k brands in the next five years, expanding its operations to 50 countries in the Middle East, Europe, and Southeast Asia, up from the current 11 countries. The POS platform is also looking to expand its local, and global talent pool.

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