Dubai-based Growdash, a business intelligence and analytics platform for restaurants, has raised AED 6.8 mn (SAR 6.9 mn) in a seed round, according to a press release. The company said it aims to enter the Saudi market later this year and is looking to become a “first mover” in central eastern Europe.

Who’s in? The round was led by Oryx Fund, Hambro Perks’ Mena-focused VC, and OraseyaCapital, part of Dubai Integrated Economic Zones Authority. Abu Dhabi-based Hub71 also participated in the round, along with existing investors TPN Investments, and GCC Angels, and angels including AngelSpark, Mohamed Zourob, and Abdullah Mohamad.

Where the money’s going? “With our seed financing, we will accelerate our product roadmap, doubling-down on machine learning and building new, innovative features that align with our product methodology,” Growdash’s chief experience officer Enver Sorkun said.

Backghround on Growdash: Founded in 2022 by former Talabat employees Sean Trevaskis (LinkedIn) and Enver Sorkun (LinkedIn), the company provides restaurant analytics and business intelligence to more than 300 restaurant brands across 4k locations in the UAE, Kuwait, and Qatar.