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More tennis success for PIF: The Public Investment Fund (PIF) will become the Women Tennis Association’s (WTA) first-ever naming partner of the WTA Rankings under a “multi-year partnership,” PIF said in a statement. WTA Rankings are the highest official rankings for women’s professional tennis players. Neither party said how much PIF would pay for the naming rights.
Ironing out the details: The PIF WTA Rankings will track women players’ performance and the “PIF will work with the WTA to celebrate and support players’ progress and their inspirational unique stories.” The partnership will also see the fund working together with the WTA to expand existing initiatives to help elevate the sport.
What they said: “Through our partnership with WTA, PIF will continue to be a catalyst for the growth of women’s sport. We look forward to working with the WTA to increase participation and inspire the next generation of talent,” PIF’s Head of Corporate Brand Mohamed AlSayyad said.
Saudi has been serving aces recently: The partnership with the WTA comes weeks after Riyadh was named host of the WTA tennis finals from 2024-2026, ending months of speculation on the fate of the women’s tennis flagship tour event after some in the tennis industry mounted a campaign against Saudi's bid for the rights. The tournament, which will run from 2-9 November in Riyadh, will feature the top women singles players as well as doubles matchups with a record purse of USD 15.25 mn on offer.
AND- PIF signed a “multi-year strategic partnership” with the men’s ATP Tour in February to become the official naming partner of ATP rankings and partner in ATP Tour events, including Indian Wells, Miami, Madrid, Beijing, and Italy’s Nitto ATP Finals. It also includes the Next Gen ATP Finals, which Jeddah will host until 2027.
Expect some men’s action before the WTA finals: Six of the world’s top-ranked men’s tennis players will be in town in October to compete in the first-ever “Six Kings Slam.” Rafael Nadal, Novak Djokovic, Carlos Alcaraz, Jannik Sinner, Daniil Medvedev, and Holger Rune will all be here for the tournament in Riyadh. Nadal was named ambassador for the Saudi Tennis Federation recently.
