New York-listed customer experience management platform Sprinklr has unveiled a local data hosting solution on Google Cloud for Saudi clients who need local data hosting solutions, it said in a statement yesterday. The collaboration with Google Cloud marks Sprinklr’s expansion into the local market as the only player of its kind to offer a local data hosting option.

Breaking down the jargon: Customers of the CXM player can choose to host data in the Kingdom rather than on servers located elsewhere, ensuring compliance with local regulations on data security, privacy and governance.

And a better access to some AI: Sprinklr’s customers here will also have access to the company’s AI-powered platform, providing generative AI services to back customer service, insights, social media management, and other functions.

What they said: “The ability to host data in Saudi Arabia will help Sprinklr continue to rapidly expand our business, deliver a high level of service, and meet the data hosting requirements of our customers in the region,” Sprinklr Senior Vice President of Growth Markets Haitham Elkhatib said. The company counts Pepsi, Puma, LG, and Standard Chartered among its clients.

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