Local data automation firm Basserah is merging with Dubai-based AI startup Nybl, the two said in a statement last week.The transaction will see Basserah’s products, systems, and intellectual property consolidated under the Nybl brand. Basserah is a subsidiary of tech investment firm Nomd Holding.

Neither party put a value on the transaction and it isn’t clear how much Nomd owns in the merged entity. Nybl aims to expand regionally and globally by establishing a “vertically integrated data-AI pipeline,” according to the statement.

About Basserah: Founded in 2018 as a subsidiary of Nomd Holding, the startup helps industries like telecom, oil and gas and others to streamline operations through robotic automation.

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