Edelman, which bills itself as the world’s biggest PR firm, has named Elie Azzi (Linkedin) as its new general manager for its operations in the Kingdom, PRovoke Media reported last week. Azzi, who is set to join Edelman from Ogilvy in January, has been Ogilvy’s head of PR in Riyadh since November 2021. Prior to his post in Riyadh, Azzi was the lead on PR in Lebanon and Iraq. He also held senior positions across the region at Havas and Porter Novelli. He will succeed Kenana Dahlan (LinkedIn), who has moved on to be a chief advisor to the government in Riyadh, according to her Linkedin account.

And from Edelman: Edelman KSA has also appointed Sarah Alarrak (Linkedin) as the business’s strategic communications advisor to help grow the agency’s client base. She last served as the Sports Ministry’s multilateral relations manager

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