Boycott of foreign brands gets little traction in KSA

It’s a particularly quiet morning fo Saudi in the international business press on this fine fall morning. Boycotts of western brands prompted by the furor over Israel’s war in Gaza are having limited impact in the Kingdom, Reuters reports.

Lots of people want MbS’ money, part 1: The Neom Investment Fund is among the backer of aviation startup ZeroAvia. We may not be on board with emissions cuts in aviation (see What We’re Tracking Today, above), but we’re going to back ZeroAvia’s bid to invent a hydrogen-electric engine for zero-emission flights, the Financial Times reports. And foundering Austrian conglomerate Signa doesn’t look like it’s going to get a lifeline from the Public Investment Fund (or from Mubadala … or Attestor … or Elliott Management … or anyone else, for that matter), Bloomberg suggests.