GCC AI adoption surges on paper, but scaling is the hard part

GCC organizations are getting stuck in the AI pilot stage, according to that Cooper Fitch survey cited above.

Nearly two-thirds of GCC organizations now report “functional” AI adoption, up from 19% a year ago, the survey found. That means they’re using AI for specific tasks, but not as a core part of company business, Cooper Fitch CEO Trefor Murphy (LinkedIn) tells EnterpriseAM UAE.

But just 4% of regional orgs are using the tool companywide, the survey found, compared with 34% at multinational firms benchmarked in the same survey.

Lagging on governance: 81% of all surveyed GCC organizations describe their AI governance as absent, informal, or evolving in the survey, with 27% operating under no governance framework at all.