{"id":97659,"date":"2024-11-07T00:00:00","date_gmt":"2024-11-07T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/uae\/e-is-still-the-uaes-most-valuable-brand-kantar-brandz\/"},"modified":"2024-11-07T00:00:00","modified_gmt":"2024-11-07T00:00:00","slug":"e-is-still-the-uaes-most-valuable-brand-kantar-brandz","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/uae\/2024\/11\/07\/e-is-still-the-uaes-most-valuable-brand-kantar-brandz\/","title":{"rendered":"e&#038; is still the UAE\u2019s most valuable brand -Kantar BrandZ"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>e& kept<\/strong><strong> its spot as the UAE\u2019s most valuable brand in 2024 <\/strong>with a brand value of USD 7.3 bn, marking a 23% y-o-y drop in overall value, according to a <a target=\"_blank\" href=\"https:\/\/ent.news\/2024\/11\/392.pdf\" style=\"\" rel=\"noopener\">report (pdf)<\/a> published by brand equity platform Kantar BrandZ, detailing the top 10 most valuable Emirati and Saudi brands. The brands\u2019 pooled value has surged by 93% over the last five years to reach USD 97 bn in 2024, outpacing the top global 100 brands\u2019 66% growth rate during the same period, according to a <a target=\"_blank\" href=\"https:\/\/www.zawya.com\/en\/press-release\/research-and-studies\/riding-the-wave-of-change-propels-value-of-kantar-brandz-top-30-emirati-and-saudi-brands-to-97bln-xxuzqtv7\" style=\"\" rel=\"noopener\">press release<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The top 10 Emirati brands collectively generated a value of<\/strong><strong> USD 31.8 bn<\/strong><strong> in 2024<\/strong>, representing a slight 3% y-o-y decline. The telecom sector led the pack, contributing 28% of total brand value, followed closely by financial services (23%) and travel services (20%). Real estate made up 17%, energy 9%, and hospitals 3%.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Emirati firms rounding out the top 10:<\/strong><\/p>\n<ul>\n<li><strong>Emirates <\/strong>rose one rank to claim second place, with brand value increasing 15% y-o-y to USD 6.2 bn;<\/li>\n<li><strong>First Abu Dhabi Bank<\/strong> slipped a slot to third place with USD 4.9 bn, down 14% y-o-y;<\/li>\n<li><strong>Emaar <\/strong>climbed one place to fourth position, with a 25% y-o-y increase to USD 4.4 bn;<\/li>\n<li><strong>Adnoc Distribution <\/strong>came in at fifth, down one rank, driven by a 23% y-o-y drop in value to USD 2.8 bn;<\/li>\n<li><strong>Du <\/strong>held onto sixth position, seeing a modest 2% y-o-y increase to USD 1.8 bn;<\/li>\n<li><strong>Abu Dhabi Commercial Bank <\/strong>remained in seventh place, though its brand value rose 20% y-o-y to USD 1.2 bn;<\/li>\n<li><strong>Aldar <\/strong>advanced one spot to eighth place with the largest y-o-y growth at 47%, reaching USD 1.1 bn;<\/li>\n<li><strong>Emirates NBD<\/strong> dropped one ranking to the ninth spot but saw a 30% y-o-y increase, bringing its brand value to USD 1.1 bn;<\/li>\n<li><strong>Burjeel <\/strong>debuted on the list with a brand value of USD 972 mn, replacing Dubai Islamic Bank, which ranked tenth last year.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Drivers of growth: <\/strong>Heightened interest from high-net-worth individuals in luxury residential and hotel developments in the UAE supported Aldar\u2019s rapid growth this year, while the rise in medical tourism pushed Burjeel\u2019s brand value up.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>How Saudi stacked up: <\/strong>Saudi Arabia\u2019s top 20 brands reached a collective value of USD 65.5 bn, up 7% y-o-y. Financial services claimed the lion\u2019s share at 59%, led by Al Rajhi Bank, which topped the rankings with a brand value of USD 13.96 bn.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Brand positioning played a key role<\/strong>, with 87% of the top 30 Emirati and Saudi brands recognized for their \u201cmeaningful difference,\u201d enabling them to set premium pricing and boost brand value. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The UAE\u2019s top 10 Emirati brands collectively pooled a value of USD 31.8 bn in 2024, down 3% y-o-y<\/p>\n","protected":false},"author":1,"featured_media":97660,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1566],"tags":[215,896,97,847,1468,84,184,1444,260,7,65,601],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-97659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-your-way-out","tag-abu-dhabi-commercial-bank","tag-adnoc-distribution","tag-aldar-properties","tag-burjeel-holdings","tag-du","tag-e","tag-emaar","tag-emirates","tag-emirates-nbd","tag-enterpriseam-uae","tag-first-abu-dhabi-bank","tag-on-your-way-out","wpautop","entry"],"acf":{"mongo_id":"0c891d2f-8bca-4063-90f7-bc92534594a9","order":"15","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/11\/157.jpg","photo_position":"above","homepage_title":"","full_issue_title":"e& is still the UAE\u2019s most valuable brand -Kantar BrandZ","related_issue":[97631],"teaser":"The UAE\u2019s top 10 Emirati brands collectively pooled a value of USD 31.8 bn in 2024, down 3% y-o-y","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/11\/.82967db1-c9ba-4a43-9cf4-96146249d6f2.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>e&amp; 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