{"id":95726,"date":"2024-09-12T00:00:00","date_gmt":"2024-09-12T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/uae\/kayali-fragrance-sale-in-the-works-as-huda-beauty-mulls-strategic-move\/"},"modified":"2024-09-12T00:00:00","modified_gmt":"2024-09-12T00:00:00","slug":"kayali-fragrance-sale-in-the-works-as-huda-beauty-mulls-strategic-move","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/uae\/2024\/09\/12\/kayali-fragrance-sale-in-the-works-as-huda-beauty-mulls-strategic-move\/","title":{"rendered":"Kayali Fragrance sale in the works as Huda Beauty mulls strategic move"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Huda Beauty eyes sale of its perfume unit Kayali: <\/strong>Dubai-based cosmetics player <a target=\"_blank\" href=\"https:\/\/hudabeauty.com\/en_AE\/home?changeCountry=true\" style=\"\" rel=\"noopener\">Huda Beauty<\/a> is exploring a potential sale of all or part of its growing perfume division, Kayali, <a target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2024-09-11\/huda-beauty-dubai-based-cosmetics-moguls-weigh-sale-of-fragrance-unit\" style=\"\" rel=\"noopener\">Bloomberg<\/a> reports, citing people it says are familiar with the matter. The company has enlisted Goldman Sachs as an adviser, with a sale potentially allowing the fragrance and beauty brands to grow independently.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Sale proceeds could fund minority stake buyout: <\/strong>Proceeds from the sale could help Huda Beauty's founders buy out US-based <a target=\"_blank\" href=\"https:\/\/www.tsgconsumer.com\/\" style=\"\" rel=\"noopener\">TSG Consumer Partners<\/a>, a private equity firm that has held a minority stake since 2017.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Nothing set in stone: <\/strong>Discussions are in early stages, and plans for the fragrance unit may change, sources said. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>About Huda Beauty and Kayali:<\/strong> Launched in 2013 by Huda Kattan and her sisters Mona and Alia, Huda Beauty has grown into a powerhouse with a valuation of over USD 1 bn. Kayali, helmed by Mona Kattan, features about two dozen fragrances available at major retailers such as Sephora and Walgreens.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Zooming out: <\/strong>A potential sale of Kayali follows a pickup in acquisitions in the beauty and cosmetics sector, including Advent International\u2019s acquisition <a target=\"_blank\" href=\"https:\/\/www.adventinternational.com\/advent-international-to-enter-a-partnership-with-the-founder-of-the-parfums-de-marly-and-initio-parfums-prives-niche-fragrance-brands-to-accelerate-global-growth\/\" style=\"\" rel=\"noopener\">last year<\/a> of a stake in the group behind Parfums de Marly and INITIO Parfums Priv\u00e9s, which has a significant presence in the Middle East. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\"> IN OTHER M&A NEWS-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Abu Dhabi\u2019s Mubadala Energy hits two major milestones in Andaman Sea: <\/strong>Abu Dhabi-based Mubadala Energy, in partnership with Harbour Energy, snagged the Central Andaman exploration license from Indonesia's MIGAS, according to a <a target=\"_blank\" href=\"https:\/\/mubadalaenergy.com\/news\/mubadala-energy-expands-andaman-sea-position\/\" style=\"\" rel=\"noopener\">press release<\/a>. Harbour Energy will hold a 60% operating stake, while Mubadala Energy will have a 40% stake<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Mubadala Energy also wrapped up its South Andaman drilling campaign<\/strong>, marking a successful appraisal of the Layaran discovery. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The potential sale could fuel Huda Beauty\u2019s buyout of TSG Consumer Partners' stake<\/p>\n","protected":false},"author":1,"featured_media":95727,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2392],"tags":[1811,143,7,315,1809,1810,60,1812,1813],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-95726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ma-watch-2","tag-cosmetics","tag-energy","tag-enterpriseam-uae","tag-goldman-sachs","tag-huda-beauty","tag-kayali","tag-ma-watch","tag-mubadala-energy","tag-oil-gas","wpautop","entry"],"acf":{"mongo_id":"3b778ebb-347e-4133-b54b-7d5a90432b61","order":"4","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/9\/981.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Kayali Fragrance sale in the works as Huda Beauty mulls strategic move","related_issue":[95719],"teaser":"The potential sale could fuel Huda Beauty\u2019s buyout of TSG Consumer Partners' stake","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/9\/.9c4ec4fa-d91d-4a8a-9409-024262a41dff.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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