{"id":92846,"date":"2024-06-07T00:00:00","date_gmt":"2024-06-07T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/uae\/my-morning-routine-max-avtukhov-ceo-at-yango-tech\/"},"modified":"2024-06-07T00:00:00","modified_gmt":"2024-06-07T00:00:00","slug":"my-morning-routine-max-avtukhov-ceo-at-yango-tech","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/uae\/2024\/06\/07\/my-morning-routine-max-avtukhov-ceo-at-yango-tech\/","title":{"rendered":"My Morning Routine: Max Avtukhov, CEO at Yango Tech"},"content":{"rendered":"

Max Avtukhov, CEO at Yango Tech:<\/strong> Each week, My Morning Routine looks at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. Speaking to us this week is Max Avtukhov (LinkedIn<\/a>), CEO of Yango Tech<\/a>. Edited excerpts from our conversation:<\/strong><\/p>\n

I'm the CEO of Yango Tech. I started my career with investment banking <\/strong>in Deutsche Bank, as well as some other investment banks, and then I moved to the technology sector. I joined one of the biggest European tech companies, Yandex<\/a>. About two years ago, some of my team members and I co-founded the technology venture that we are now developing, Yango Tech. <\/p>\n

I was interested in finance, and wanted to pursue a career in investment banking. <\/strong>I went into corporate finance to understand the lay of the land. I got a degree in finance, then went off to work, and understood how markets work. I grew my professional and networking skills along the way. <\/p>\n

One of the key limitations of working in corporate finance is that it\u2019s majorly project <\/strong>based.<\/strong> You work on a project, then you wrap up and switch to another project. There is no sense of continuity, so you don't feel like you\u2019re growing. That\u2019s when I realized I wanted to do something else, and started working at a technology company. What I realized while working there is that while the people are undoubtedly some of the smartest, their true strength lies in their organizational talent. They excel at organizing things around them.<\/p>\n

That's when we co-founded an e-grocery business based on dark stores<\/strong>, which now operates in over 600 locations. I handled the business side, including commerce and finance. Over seven to eight years, we achieved regional success and learned how to build products, teams, and [grow] the business itself.<\/p>\n

Yango Tech originates from a larger family of sister companies under the Yango <\/strong>corporation<\/strong>. Our goal is to make last-mile delivery as timely as possible. We achieve this by installing technologies, offering guidelines, and training our partners to deliver the best possible experience to their customers.<\/p>\n

Our technology platform offers a comprehensive suite of services<\/strong>, including client applications, warehouse management, inventory solutions, commerce services, and last-mile delivery. Recognizing the challenges traditional retailers face in keeping up with digital trends, especially against online giants like Amazon, we provide a solution tailored to their needs through advanced machine learning and algorithms, ensuring precise, fast, and predictable fulfillment. We envision a trajectory akin to SAP and Oracle. We aim to become the go-to for innovative retail solutions. <\/p>\n

My primary focus at work is on three key areas<\/strong>. The first objective is to monitor our progress against primary KPIs. Secondly, I prioritize team effectiveness, overseeing a team of 120 individuals, plus outsourced support, to ensure they're efficient, aligned, and adequately resourced, especially during crises. This often involves personal attention to address any obstacles hindering progress. Lastly, I engage with customers and partners \u2014 this comprises a significant portion of my workload. This includes communication preparation, direct interaction, and debriefing sessions, all aimed at strengthening our relationships with those we serve.<\/p>\n

Our clients are top-ranking grocery retailers in various countries<\/strong>, in Saudi Arabia and Bolivia for example. Our clients generally have some online experience and are eager to improve their digital presence. Despite cultural differences, they share a strong commitment to excelling online. We focus on supporting challengers \u2014 retailers who aim to grow and disrupt the market \u2014 rather than established market leaders. Our technology is best suited for those who want to innovate and expand.<\/p>\n

For me, the most interesting aspects of the industry are classical analytical AI and GPT <\/strong>technologies<\/strong>. Analytical AI helps predict metrics and personalize customer experiences, significantly boosting revenue. GPT technologies have the potential to revolutionize retail, from conversational commerce to backend optimizations. This potential for transforming customer interactions captivates me daily.<\/p>\n

Unlike many CEOs who have intense morning routines, my mornings are quite different <\/strong>due to having a young child under two years old<\/strong>. We wake up around 5:30 or 6am, and after a rough night with his active sleep, I focus on getting myself together. Once he's settled, I take a little time for myself, often playing some games before starting the day. Over the weekends I do jiu jitsu at one of the best gyms I\u2019ve ever seen, Nogueira Dubai<\/a>. <\/p>\n

I go home straight after work to spend time with my son,<\/strong> who goes to bed around 8 pm. From 6:30 to 8pm, I'm with him. After that, I finish up work and other tasks. Occasionally, work overlaps with family time, especially when I have meetings with Latin America due to the time difference. These meetings often happen around 7pm my time, which is convenient for them. Generally, though, my workday wraps up around 10pm. <\/p>\n

Since the birth of my child, I've felt a significant change in myself<\/strong>. I read that the birth of a first child can spark brain development in men, especially in areas related to empathy. Over the last two years, I've noticed these changes firsthand. Because of him, I feel uneasy if I have to spend my evenings away from home. Family time has become incredibly important to me.<\/p>\n

I began my career in investment banking<\/strong>, known for its demanding work culture and poor <\/strong>work-life balance<\/strong>. Through this experience, I realized that long hours didn't necessarily equate to productivity or creativity. If I pushed myself to work excessively, the quality of my output suffered. I discovered that I needed idle periods and rest to foster creativity and generate new ideas. <\/p>\n

Now, I intentionally limit my work hours to around 8 to 10 hours a day<\/strong>, prioritizing quality over quantity. I've learned to be honest with myself and recognize that better work-life balance, not longer hours, is essential for both personal well-being and organizational success.<\/p>\n

One of the best pieces of advice I've received is encapsulated in the phrase, \u201ceverything <\/strong>is a game.\u201d<\/strong> It presses the importance of understanding the rules and playing accordingly, regardless of the outcome. Whether facing success or failure, adopting the right attitude towards life's challenges is key. While anxiety and stress are inevitable at times, viewing life as a game helps me maintain perspective and navigate through difficulties with resilience.<\/p>\n","protected":false},"excerpt":{"rendered":"

Long hours don\u2019t necessarily equate to productivity or creativity<\/p>\n","protected":false},"author":1,"featured_media":92847,"comment_status":"","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1646],"tags":[7,1088],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-92846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-my-morning-routine","tag-enterpriseam-uae","tag-my-morning-routine","wpautop","entry"],"acf":{"mongo_id":"33cf1da7-bea3-4e04-9c86-9189d8c20943","order":"15","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/6\/619.jpg","photo_position":"above","homepage_title":"Max Avtukhov, CEO at Yango Tech","full_issue_title":"My Morning Routine: Max Avtukhov, CEO at Yango Tech","related_issue":[92818],"teaser":"Long hours don\u2019t necessarily equate to productivity or creativity","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/6\/.6ee2675f-4a5e-497c-8f15-b4ee58315bb4.mp3"},"yoast_head":"\nMy Morning Routine: Max Avtukhov, CEO at Yango Tech - UAE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/uae\/2024\/06\/07\/my-morning-routine-max-avtukhov-ceo-at-yango-tech\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My Morning Routine: Max Avtukhov, CEO at Yango Tech\" \/>\n<meta property=\"og:description\" content=\"Long hours don\u2019t necessarily equate to productivity or creativity\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/uae\/2024\/06\/07\/my-morning-routine-max-avtukhov-ceo-at-yango-tech\/\" \/>\n<meta property=\"og:site_name\" content=\"UAE\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-07T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2024\/6\/619.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/2024\/06\/07\/my-morning-routine-max-avtukhov-ceo-at-yango-tech\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/2024\/06\/07\/my-morning-routine-max-avtukhov-ceo-at-yango-tech\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"My Morning Routine: Max Avtukhov, CEO at Yango Tech\",\"datePublished\":\"2024-06-07T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/2024\/06\/07\/my-morning-routine-max-avtukhov-ceo-at-yango-tech\/\"},\"wordCount\":1066,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/2024\/06\/07\/my-morning-routine-max-avtukhov-ceo-at-yango-tech\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2024\/6\/619.jpg?fit=%2C&ssl=1\",\"keywords\":[\"EnterpriseAM UAE\",\"MY MORNING ROUTINE\"],\"articleSection\":[\"MY MORNING ROUTINE\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/2024\/06\/07\/my-morning-routine-max-avtukhov-ceo-at-yango-tech\/\",\"url\":\"https:\/\/enterpriseam.com\/uae\/2024\/06\/07\/my-morning-routine-max-avtukhov-ceo-at-yango-tech\/\",\"name\":\"My Morning Routine: Max Avtukhov, CEO at Yango Tech - UAE\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/2024\/06\/07\/my-morning-routine-max-avtukhov-ceo-at-yango-tech\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/2024\/06\/07\/my-morning-routine-max-avtukhov-ceo-at-yango-tech\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2024\/6\/619.jpg?fit=%2C&ssl=1\",\"datePublished\":\"2024-06-07T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/2024\/06\/07\/my-morning-routine-max-avtukhov-ceo-at-yango-tech\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/uae\/2024\/06\/07\/my-morning-routine-max-avtukhov-ceo-at-yango-tech\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/2024\/06\/07\/my-morning-routine-max-avtukhov-ceo-at-yango-tech\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ent.news\/2024\/6\/619.jpg?fit=%2C&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ent.news\/2024\/6\/619.jpg?fit=%2C&ssl=1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/2024\/06\/07\/my-morning-routine-max-avtukhov-ceo-at-yango-tech\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/uae\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"My Morning Routine: Max Avtukhov, CEO at Yango Tech\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/#website\",\"url\":\"https:\/\/enterpriseam.com\/uae\/\",\"name\":\"UAE\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/uae\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/#organization\",\"name\":\"UAE\",\"url\":\"https:\/\/enterpriseam.com\/uae\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/42998.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/42998.svg\",\"caption\":\"UAE\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\",\"name\":\"enterpriseam admin\",\"sameAs\":[\"http:\/\/enterpriseam.testing.projectsarea.com\"],\"url\":\"https:\/\/enterpriseam.com\/uae\/author\/enterpriseam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"My Morning Routine: Max Avtukhov, CEO at Yango Tech - UAE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/uae\/2024\/06\/07\/my-morning-routine-max-avtukhov-ceo-at-yango-tech\/","og_locale":"en_US","og_type":"article","og_title":"My Morning Routine: Max Avtukhov, CEO at Yango Tech","og_description":"Long hours don\u2019t necessarily equate to productivity or creativity","og_url":"https:\/\/enterpriseam.com\/uae\/2024\/06\/07\/my-morning-routine-max-avtukhov-ceo-at-yango-tech\/","og_site_name":"UAE","article_published_time":"2024-06-07T00:00:00+00:00","og_image":[{"url":"https:\/\/i0.wp.com\/ent.news\/2024\/6\/619.jpg?fit=%2C&ssl=1","type":"","width":"","height":""}],"author":"enterpriseam admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enterpriseam admin","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enterpriseam.com\/uae\/2024\/06\/07\/my-morning-routine-max-avtukhov-ceo-at-yango-tech\/#article","isPartOf":{"@id":"https:\/\/enterpriseam.com\/uae\/2024\/06\/07\/my-morning-routine-max-avtukhov-ceo-at-yango-tech\/"},"author":{"name":"enterpriseam admin","@id":"https:\/\/enterpriseam.com\/uae\/#\/schema\/person\/ca597032db7e4db868359c123cec256d"},"headline":"My Morning Routine: Max Avtukhov, CEO at Yango Tech","datePublished":"2024-06-07T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/enterpriseam.com\/uae\/2024\/06\/07\/my-morning-routine-max-avtukhov-ceo-at-yango-tech\/"},"wordCount":1066,"publisher":{"@id":"https:\/\/enterpriseam.com\/uae\/#organization"},"image":{"@id":"https:\/\/enterpriseam.com\/uae\/2024\/06\/07\/my-morning-routine-max-avtukhov-ceo-at-yango-tech\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2024\/6\/619.jpg?fit=%2C&ssl=1","keywords":["EnterpriseAM UAE","MY MORNING ROUTINE"],"articleSection":["MY MORNING ROUTINE"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/uae\/2024\/06\/07\/my-morning-routine-max-avtukhov-ceo-at-yango-tech\/","url":"https:\/\/enterpriseam.com\/uae\/2024\/06\/07\/my-morning-routine-max-avtukhov-ceo-at-yango-tech\/","name":"My Morning Routine: Max Avtukhov, CEO at Yango Tech - UAE","isPartOf":{"@id":"https:\/\/enterpriseam.com\/uae\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterpriseam.com\/uae\/2024\/06\/07\/my-morning-routine-max-avtukhov-ceo-at-yango-tech\/#primaryimage"},"image":{"@id":"https:\/\/enterpriseam.com\/uae\/2024\/06\/07\/my-morning-routine-max-avtukhov-ceo-at-yango-tech\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2024\/6\/619.jpg?fit=%2C&ssl=1","datePublished":"2024-06-07T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/uae\/2024\/06\/07\/my-morning-routine-max-avtukhov-ceo-at-yango-tech\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/uae\/2024\/06\/07\/my-morning-routine-max-avtukhov-ceo-at-yango-tech\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/uae\/2024\/06\/07\/my-morning-routine-max-avtukhov-ceo-at-yango-tech\/#primaryimage","url":"https:\/\/i0.wp.com\/ent.news\/2024\/6\/619.jpg?fit=%2C&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ent.news\/2024\/6\/619.jpg?fit=%2C&ssl=1"},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/uae\/2024\/06\/07\/my-morning-routine-max-avtukhov-ceo-at-yango-tech\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/uae\/"},{"@type":"ListItem","position":2,"name":"My Morning Routine: Max Avtukhov, CEO at Yango Tech"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/uae\/#website","url":"https:\/\/enterpriseam.com\/uae\/","name":"UAE","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/uae\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/uae\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/uae\/#organization","name":"UAE","url":"https:\/\/enterpriseam.com\/uae\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/uae\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/42998.svg","contentUrl":"https:\/\/ent.news\/internal\/42998.svg","caption":"UAE"},"image":{"@id":"https:\/\/enterpriseam.com\/uae\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/enterpriseam.com\/uae\/#\/schema\/person\/ca597032db7e4db868359c123cec256d","name":"enterpriseam admin","sameAs":["http:\/\/enterpriseam.testing.projectsarea.com"],"url":"https:\/\/enterpriseam.com\/uae\/author\/enterpriseam\/"}]}},"featured_image_src":"https:\/\/i0.wp.com\/ent.news\/2024\/6\/619.jpg?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/ent.news\/2024\/6\/619.jpg?resize=600%2C600&ssl=1","author_info":{"display_name":"enterpriseam admin","author_link":"https:\/\/enterpriseam.com\/uae\/author\/enterpriseam\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ent.news\/2024\/6\/619.jpg?fit=%2C&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/posts\/92846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/comments?post=92846"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/posts\/92846\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/issue\/92818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/media\/92847"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/media?parent=92846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/categories?post=92846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/tags?post=92846"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/brand?post=92846"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=92846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}