{"id":89463,"date":"2024-02-27T00:00:00","date_gmt":"2024-02-27T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/uae\/multiply-group-acquires-blacklite-media-ahead-of-potential-ipo\/"},"modified":"2024-02-27T00:00:00","modified_gmt":"2024-02-27T00:00:00","slug":"multiply-group-acquires-blacklite-media-ahead-of-potential-ipo","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/uae\/2024\/02\/27\/multiply-group-acquires-blacklite-media-ahead-of-potential-ipo\/","title":{"rendered":"Multiply Group acquires BlackLite Media ahead of potential IPO"},"content":{"rendered":"

Abu Dhabi-based holding company <\/strong>Multiply Group<\/a><\/strong> acquired 100% of digital <\/strong>advertising company <\/strong>BlackLite Media<\/a><\/strong> for an undisclosed sum<\/strong>, according to an ADX disclosure (pdf)<\/a>. The acquisition comes as Multiply Group \u201ccontinues readying\u201d its media vertical for a potential listing, it said in a separate statement (pdf)<\/a>. <\/p>\n

Loads of outdoors advertising space:<\/strong> The acquisition grants Multiply ownership of BlackLite\u2019s portfolio, which consists of 86% digital and 14% static advertising solutions, as well as \u201cprime advertising locations,\u201d including The Landmark Series along Sheikh Zayed Road and venues in The Galleria Mall, Al Qana, and Dubai Festival City.<\/p>\n

Next step, IPO: <\/strong>In an interview with Bloomberg<\/a>, Multiply Group CEO Samia Bouazza positioned the acquisition as \u201cthe last step toward the preparation for the listing process.\u201d The company plans to debut on the market when conditions are favorable and once it secures regulatory approvals, Bouazza added, without disclosing more details regarding the size or timing of the IPO.<\/p>\n

Listing proceeds will go towards Multiply\u2019s international expansion plans<\/strong>,with the company currently in talks to acquire at least one global target, Bouazza told Bloomberg, referencing assets in Turkey and India as potential targets, as well as cosmetics in the US.<\/p>\n","protected":false},"excerpt":{"rendered":"

The company is currently preparing its media vertical for an IPO<\/p>\n","protected":false},"author":1,"featured_media":89464,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2392],"tags":[1636,7,1392,149,60,814],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-89463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ma-watch-2","tag-blacklite-media","tag-enterpriseam-uae","tag-ipo","tag-ipo-watch","tag-ma-watch","tag-multiply-group","wpautop","entry"],"acf":{"mongo_id":"8ca7b2a6-841f-4493-811f-a1e71b4ab02d","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/2\/2528.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Multiply Group acquires digital advertising company BlackLite Media ahead of potential IPO","related_issue":[89452],"teaser":"The company is currently preparing its media vertical for an IPO","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/2\/.cd43c40d-753b-4304-ae52-9b814b563e16.mp3"},"yoast_head":"\nMultiply Group acquires BlackLite Media ahead of potential IPO - UAE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/uae\/2024\/02\/27\/multiply-group-acquires-blacklite-media-ahead-of-potential-ipo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Multiply Group acquires BlackLite Media ahead of potential IPO\" \/>\n<meta property=\"og:description\" content=\"The company is currently preparing its media vertical for an IPO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/uae\/2024\/02\/27\/multiply-group-acquires-blacklite-media-ahead-of-potential-ipo\/\" \/>\n<meta property=\"og:site_name\" content=\"UAE\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-27T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2024\/2\/2528.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/2024\/02\/27\/multiply-group-acquires-blacklite-media-ahead-of-potential-ipo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/2024\/02\/27\/multiply-group-acquires-blacklite-media-ahead-of-potential-ipo\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Multiply Group acquires BlackLite Media ahead of potential IPO\",\"datePublished\":\"2024-02-27T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/2024\/02\/27\/multiply-group-acquires-blacklite-media-ahead-of-potential-ipo\/\"},\"wordCount\":203,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/2024\/02\/27\/multiply-group-acquires-blacklite-media-ahead-of-potential-ipo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2024\/2\/2528.jpg?fit=%2C&ssl=1\",\"keywords\":[\"Blacklite Media\",\"EnterpriseAM UAE\",\"IPO\",\"IPO WATCH\",\"M&A WATCH\",\"Multiply Group\"],\"articleSection\":[\"M&A WATCH\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/2024\/02\/27\/multiply-group-acquires-blacklite-media-ahead-of-potential-ipo\/\",\"url\":\"https:\/\/enterpriseam.com\/uae\/2024\/02\/27\/multiply-group-acquires-blacklite-media-ahead-of-potential-ipo\/\",\"name\":\"Multiply Group acquires BlackLite Media ahead of potential IPO - UAE\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/2024\/02\/27\/multiply-group-acquires-blacklite-media-ahead-of-potential-ipo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/2024\/02\/27\/multiply-group-acquires-blacklite-media-ahead-of-potential-ipo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2024\/2\/2528.jpg?fit=%2C&ssl=1\",\"datePublished\":\"2024-02-27T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/2024\/02\/27\/multiply-group-acquires-blacklite-media-ahead-of-potential-ipo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/uae\/2024\/02\/27\/multiply-group-acquires-blacklite-media-ahead-of-potential-ipo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/2024\/02\/27\/multiply-group-acquires-blacklite-media-ahead-of-potential-ipo\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ent.news\/2024\/2\/2528.jpg?fit=%2C&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ent.news\/2024\/2\/2528.jpg?fit=%2C&ssl=1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/2024\/02\/27\/multiply-group-acquires-blacklite-media-ahead-of-potential-ipo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/uae\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Multiply Group acquires BlackLite Media ahead of potential IPO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/#website\",\"url\":\"https:\/\/enterpriseam.com\/uae\/\",\"name\":\"UAE\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/uae\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/#organization\",\"name\":\"UAE\",\"url\":\"https:\/\/enterpriseam.com\/uae\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/42998.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/42998.svg\",\"caption\":\"UAE\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\",\"name\":\"enterpriseam admin\",\"sameAs\":[\"http:\/\/enterpriseam.testing.projectsarea.com\"],\"url\":\"https:\/\/enterpriseam.com\/uae\/author\/enterpriseam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Multiply Group acquires BlackLite Media ahead of potential IPO - UAE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/uae\/2024\/02\/27\/multiply-group-acquires-blacklite-media-ahead-of-potential-ipo\/","og_locale":"en_US","og_type":"article","og_title":"Multiply Group acquires BlackLite Media ahead of potential IPO","og_description":"The company is currently preparing its media vertical for an IPO","og_url":"https:\/\/enterpriseam.com\/uae\/2024\/02\/27\/multiply-group-acquires-blacklite-media-ahead-of-potential-ipo\/","og_site_name":"UAE","article_published_time":"2024-02-27T00:00:00+00:00","og_image":[{"url":"https:\/\/i0.wp.com\/ent.news\/2024\/2\/2528.jpg?fit=%2C&ssl=1","type":"","width":"","height":""}],"author":"enterpriseam admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enterpriseam admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enterpriseam.com\/uae\/2024\/02\/27\/multiply-group-acquires-blacklite-media-ahead-of-potential-ipo\/#article","isPartOf":{"@id":"https:\/\/enterpriseam.com\/uae\/2024\/02\/27\/multiply-group-acquires-blacklite-media-ahead-of-potential-ipo\/"},"author":{"name":"enterpriseam admin","@id":"https:\/\/enterpriseam.com\/uae\/#\/schema\/person\/ca597032db7e4db868359c123cec256d"},"headline":"Multiply Group acquires BlackLite Media ahead of potential IPO","datePublished":"2024-02-27T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/enterpriseam.com\/uae\/2024\/02\/27\/multiply-group-acquires-blacklite-media-ahead-of-potential-ipo\/"},"wordCount":203,"publisher":{"@id":"https:\/\/enterpriseam.com\/uae\/#organization"},"image":{"@id":"https:\/\/enterpriseam.com\/uae\/2024\/02\/27\/multiply-group-acquires-blacklite-media-ahead-of-potential-ipo\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2024\/2\/2528.jpg?fit=%2C&ssl=1","keywords":["Blacklite Media","EnterpriseAM UAE","IPO","IPO WATCH","M&A WATCH","Multiply Group"],"articleSection":["M&A WATCH"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/uae\/2024\/02\/27\/multiply-group-acquires-blacklite-media-ahead-of-potential-ipo\/","url":"https:\/\/enterpriseam.com\/uae\/2024\/02\/27\/multiply-group-acquires-blacklite-media-ahead-of-potential-ipo\/","name":"Multiply Group acquires BlackLite Media ahead of potential IPO - UAE","isPartOf":{"@id":"https:\/\/enterpriseam.com\/uae\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterpriseam.com\/uae\/2024\/02\/27\/multiply-group-acquires-blacklite-media-ahead-of-potential-ipo\/#primaryimage"},"image":{"@id":"https:\/\/enterpriseam.com\/uae\/2024\/02\/27\/multiply-group-acquires-blacklite-media-ahead-of-potential-ipo\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2024\/2\/2528.jpg?fit=%2C&ssl=1","datePublished":"2024-02-27T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/uae\/2024\/02\/27\/multiply-group-acquires-blacklite-media-ahead-of-potential-ipo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/uae\/2024\/02\/27\/multiply-group-acquires-blacklite-media-ahead-of-potential-ipo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/uae\/2024\/02\/27\/multiply-group-acquires-blacklite-media-ahead-of-potential-ipo\/#primaryimage","url":"https:\/\/i0.wp.com\/ent.news\/2024\/2\/2528.jpg?fit=%2C&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ent.news\/2024\/2\/2528.jpg?fit=%2C&ssl=1"},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/uae\/2024\/02\/27\/multiply-group-acquires-blacklite-media-ahead-of-potential-ipo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/uae\/"},{"@type":"ListItem","position":2,"name":"Multiply Group acquires BlackLite Media ahead of potential IPO"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/uae\/#website","url":"https:\/\/enterpriseam.com\/uae\/","name":"UAE","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/uae\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/uae\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/uae\/#organization","name":"UAE","url":"https:\/\/enterpriseam.com\/uae\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/uae\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/42998.svg","contentUrl":"https:\/\/ent.news\/internal\/42998.svg","caption":"UAE"},"image":{"@id":"https:\/\/enterpriseam.com\/uae\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/enterpriseam.com\/uae\/#\/schema\/person\/ca597032db7e4db868359c123cec256d","name":"enterpriseam admin","sameAs":["http:\/\/enterpriseam.testing.projectsarea.com"],"url":"https:\/\/enterpriseam.com\/uae\/author\/enterpriseam\/"}]}},"featured_image_src":"https:\/\/i0.wp.com\/ent.news\/2024\/2\/2528.jpg?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/ent.news\/2024\/2\/2528.jpg?resize=600%2C600&ssl=1","author_info":{"display_name":"enterpriseam admin","author_link":"https:\/\/enterpriseam.com\/uae\/author\/enterpriseam\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ent.news\/2024\/2\/2528.jpg?fit=%2C&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/posts\/89463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/comments?post=89463"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/posts\/89463\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/issue\/89452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/media\/89464"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/media?parent=89463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/categories?post=89463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/tags?post=89463"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/brand?post=89463"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=89463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}