{"id":89121,"date":"2024-02-16T00:00:00","date_gmt":"2024-02-16T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/uae\/marketing-platform-digital-tree-secures-majority-stake-in-platx\/"},"modified":"2024-02-16T00:00:00","modified_gmt":"2024-02-16T00:00:00","slug":"marketing-platform-digital-tree-secures-majority-stake-in-platx","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/uae\/2024\/02\/16\/marketing-platform-digital-tree-secures-majority-stake-in-platx\/","title":{"rendered":"Marketing platform Digital Tree secures majority stake in PlatX"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Cypriot digital marketing platform <\/strong><strong><a target=\"_blank\" href=\"https:\/\/digitaltree.com.cy\/\" style=\"\" rel=\"noopener\">Digital Tree<\/a><\/strong><strong> has completed its acquisition of a majority stake in <\/strong><strong>Dubai-based <\/strong><strong>IT and AI services provider <\/strong><strong><a target=\"_blank\" href=\"https:\/\/platx.digital\/\" style=\"\" rel=\"noopener\">PlatX<\/a><\/strong><strong> for an undisclosed sum<\/strong>, according to a company <a target=\"_blank\" href=\"https:\/\/digitaltree.com.cy\/news\/platx-joins-digital-tree-dubai\" style=\"\" rel=\"noopener\">statement<\/a>. Digital Tree plans to use PlatX\u2019s AI-powered customer relations management solutions to fuel its expansion in the Middle East.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What they said:<\/strong> \u201cBy combining forces [...] we can offer an end-to-end, holistic solution across the modern user journey combining digital, social, voice, and data channels,\u201d said Digital Tree CEO Phanos Demetriou.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>PlatX\u2019s offerings include AI, voice, and data automation<\/strong>, with omnichannel platforms that integrate chatbots, speech analytics and CRM software, according to its <a target=\"_blank\" href=\"https:\/\/platx.digital\/products\" style=\"\" rel=\"noopener\">website<\/a>. <\/p>\n<p class=\"tag-border-left\">IN OTHER M&A NEWS- <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>India\u2019s<\/strong><strong><a target=\"_blank\" href=\"https:\/\/nodwingaming.com\/\" style=\"\" rel=\"noopener\">Nodwin Gaming<\/a><\/strong><strong> to acquire Dubai-based Ninja Global: <\/strong>Indian gaming company <a target=\"_blank\" href=\"https:\/\/www.nazara.com\/\" style=\"\" rel=\"noopener\">Nazara<\/a><a target=\"_blank\" href=\"https:\/\/www.nazara.com\/\" style=\"\" rel=\"noopener\">Technologies<\/a> subsidiary Nodwin has acquired 100% ofDubai-based gaming company Ninja Global, according to a <a target=\"_blank\" href=\"https:\/\/ent.news\/2024\/2\/1512.pdf\" style=\"\" rel=\"noopener\">bourse disclosure (pdf)<\/a>. The acquisition will help Nodwin expand its footprint in the Middle East and Turkey region, and sets it up to expand to Central Asia. The value of the acquisition was not disclosed. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plus: India\u2019s Nodwin Gaming has acquired 100% of Dubai-based Ninja Global<\/p>\n","protected":false},"author":1,"featured_media":89122,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2392],"tags":[1340,7,60,887,147],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-89121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ma-watch-2","tag-ai","tag-enterpriseam-uae","tag-ma-watch","tag-platx","tag-startups","wpautop","entry"],"acf":{"mongo_id":"374af274-ac4c-4dfc-860b-15cc8f7d4836","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/2\/1201.jpg","photo_position":"below","homepage_title":"","full_issue_title":"Cyprus\u2019 Digital Tree secures majority stake in PlatX","related_issue":[89115],"teaser":"Plus: India\u2019s Nodwin Gaming has acquired 100% of Dubai-based Ninja Global","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/2\/.df335c00-cdfd-47c3-9193-23828a065b00.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing platform Digital Tree secures majority stake in PlatX - UAE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/uae\/2024\/02\/16\/marketing-platform-digital-tree-secures-majority-stake-in-platx\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing platform Digital Tree secures majority stake in PlatX\" \/>\n<meta property=\"og:description\" content=\"Plus: India\u2019s Nodwin Gaming has acquired 100% of Dubai-based Ninja Global\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/uae\/2024\/02\/16\/marketing-platform-digital-tree-secures-majority-stake-in-platx\/\" \/>\n<meta property=\"og:site_name\" content=\"UAE\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-16T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2024\/2\/1201.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/2024\/02\/16\/marketing-platform-digital-tree-secures-majority-stake-in-platx\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/2024\/02\/16\/marketing-platform-digital-tree-secures-majority-stake-in-platx\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Marketing platform Digital Tree secures majority stake in PlatX\",\"datePublished\":\"2024-02-16T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/2024\/02\/16\/marketing-platform-digital-tree-secures-majority-stake-in-platx\/\"},\"wordCount\":181,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/2024\/02\/16\/marketing-platform-digital-tree-secures-majority-stake-in-platx\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2024\/2\/1201.jpg?fit=%2C&ssl=1\",\"keywords\":[\"AI\",\"EnterpriseAM UAE\",\"M&amp;A WATCH\",\"PlatX\",\"startups\"],\"articleSection\":[\"M&amp;A WATCH\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/2024\/02\/16\/marketing-platform-digital-tree-secures-majority-stake-in-platx\/\",\"url\":\"https:\/\/enterpriseam.com\/uae\/2024\/02\/16\/marketing-platform-digital-tree-secures-majority-stake-in-platx\/\",\"name\":\"Marketing platform Digital Tree secures majority stake in PlatX - UAE\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/2024\/02\/16\/marketing-platform-digital-tree-secures-majority-stake-in-platx\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/2024\/02\/16\/marketing-platform-digital-tree-secures-majority-stake-in-platx\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2024\/2\/1201.jpg?fit=%2C&ssl=1\",\"datePublished\":\"2024-02-16T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/2024\/02\/16\/marketing-platform-digital-tree-secures-majority-stake-in-platx\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/uae\/2024\/02\/16\/marketing-platform-digital-tree-secures-majority-stake-in-platx\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/2024\/02\/16\/marketing-platform-digital-tree-secures-majority-stake-in-platx\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ent.news\/2024\/2\/1201.jpg?fit=%2C&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ent.news\/2024\/2\/1201.jpg?fit=%2C&ssl=1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/2024\/02\/16\/marketing-platform-digital-tree-secures-majority-stake-in-platx\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/uae\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing platform Digital Tree secures majority stake in PlatX\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/#website\",\"url\":\"https:\/\/enterpriseam.com\/uae\/\",\"name\":\"UAE\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/uae\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/#organization\",\"name\":\"UAE\",\"url\":\"https:\/\/enterpriseam.com\/uae\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/42998.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/42998.svg\",\"caption\":\"UAE\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\",\"name\":\"enterpriseam admin\",\"sameAs\":[\"http:\/\/enterpriseam.testing.projectsarea.com\"],\"url\":\"https:\/\/enterpriseam.com\/uae\/author\/enterpriseam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marketing platform Digital Tree secures majority stake in PlatX - UAE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/uae\/2024\/02\/16\/marketing-platform-digital-tree-secures-majority-stake-in-platx\/","og_locale":"en_US","og_type":"article","og_title":"Marketing platform Digital Tree secures majority stake in PlatX","og_description":"Plus: India\u2019s Nodwin Gaming has acquired 100% of Dubai-based Ninja Global","og_url":"https:\/\/enterpriseam.com\/uae\/2024\/02\/16\/marketing-platform-digital-tree-secures-majority-stake-in-platx\/","og_site_name":"UAE","article_published_time":"2024-02-16T00:00:00+00:00","og_image":[{"url":"https:\/\/i0.wp.com\/ent.news\/2024\/2\/1201.jpg?fit=%2C&ssl=1","type":"","width":"","height":""}],"author":"enterpriseam admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enterpriseam admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enterpriseam.com\/uae\/2024\/02\/16\/marketing-platform-digital-tree-secures-majority-stake-in-platx\/#article","isPartOf":{"@id":"https:\/\/enterpriseam.com\/uae\/2024\/02\/16\/marketing-platform-digital-tree-secures-majority-stake-in-platx\/"},"author":{"name":"enterpriseam admin","@id":"https:\/\/enterpriseam.com\/uae\/#\/schema\/person\/ca597032db7e4db868359c123cec256d"},"headline":"Marketing platform Digital Tree secures majority stake in PlatX","datePublished":"2024-02-16T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/enterpriseam.com\/uae\/2024\/02\/16\/marketing-platform-digital-tree-secures-majority-stake-in-platx\/"},"wordCount":181,"publisher":{"@id":"https:\/\/enterpriseam.com\/uae\/#organization"},"image":{"@id":"https:\/\/enterpriseam.com\/uae\/2024\/02\/16\/marketing-platform-digital-tree-secures-majority-stake-in-platx\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2024\/2\/1201.jpg?fit=%2C&ssl=1","keywords":["AI","EnterpriseAM UAE","M&amp;A WATCH","PlatX","startups"],"articleSection":["M&amp;A WATCH"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/uae\/2024\/02\/16\/marketing-platform-digital-tree-secures-majority-stake-in-platx\/","url":"https:\/\/enterpriseam.com\/uae\/2024\/02\/16\/marketing-platform-digital-tree-secures-majority-stake-in-platx\/","name":"Marketing platform Digital Tree secures majority stake in PlatX - UAE","isPartOf":{"@id":"https:\/\/enterpriseam.com\/uae\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterpriseam.com\/uae\/2024\/02\/16\/marketing-platform-digital-tree-secures-majority-stake-in-platx\/#primaryimage"},"image":{"@id":"https:\/\/enterpriseam.com\/uae\/2024\/02\/16\/marketing-platform-digital-tree-secures-majority-stake-in-platx\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2024\/2\/1201.jpg?fit=%2C&ssl=1","datePublished":"2024-02-16T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/uae\/2024\/02\/16\/marketing-platform-digital-tree-secures-majority-stake-in-platx\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/uae\/2024\/02\/16\/marketing-platform-digital-tree-secures-majority-stake-in-platx\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/uae\/2024\/02\/16\/marketing-platform-digital-tree-secures-majority-stake-in-platx\/#primaryimage","url":"https:\/\/i0.wp.com\/ent.news\/2024\/2\/1201.jpg?fit=%2C&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ent.news\/2024\/2\/1201.jpg?fit=%2C&ssl=1"},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/uae\/2024\/02\/16\/marketing-platform-digital-tree-secures-majority-stake-in-platx\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/uae\/"},{"@type":"ListItem","position":2,"name":"Marketing platform Digital Tree secures majority stake in PlatX"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/uae\/#website","url":"https:\/\/enterpriseam.com\/uae\/","name":"UAE","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/uae\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/uae\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/uae\/#organization","name":"UAE","url":"https:\/\/enterpriseam.com\/uae\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/uae\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/42998.svg","contentUrl":"https:\/\/ent.news\/internal\/42998.svg","caption":"UAE"},"image":{"@id":"https:\/\/enterpriseam.com\/uae\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/enterpriseam.com\/uae\/#\/schema\/person\/ca597032db7e4db868359c123cec256d","name":"enterpriseam admin","sameAs":["http:\/\/enterpriseam.testing.projectsarea.com"],"url":"https:\/\/enterpriseam.com\/uae\/author\/enterpriseam\/"}]}},"featured_image_src":"https:\/\/i0.wp.com\/ent.news\/2024\/2\/1201.jpg?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/ent.news\/2024\/2\/1201.jpg?resize=600%2C600&ssl=1","author_info":{"display_name":"enterpriseam admin","author_link":"https:\/\/enterpriseam.com\/uae\/author\/enterpriseam\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ent.news\/2024\/2\/1201.jpg?fit=%2C&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/posts\/89121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/comments?post=89121"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/posts\/89121\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/issue\/89115"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/media\/89122"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/media?parent=89121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/categories?post=89121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/tags?post=89121"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/brand?post=89121"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=89121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}