{"id":115586,"date":"2026-04-17T00:00:00","date_gmt":"2026-04-17T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/uae\/?p=115586"},"modified":"2026-04-17T02:59:30","modified_gmt":"2026-04-17T02:59:30","slug":"abu-dhabis-eiic-is-now-a-minority-holder-in-joe-the-juice","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/uae\/2026\/04\/17\/abu-dhabis-eiic-is-now-a-minority-holder-in-joe-the-juice\/","title":{"rendered":"Abu Dhabi\u2019s EIIC is now a minority holder in Joe &amp; The Juice"},"content":{"rendered":"<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>EIIC takes a bite out of Joe &amp; the Juice:<\/strong> Abu Dhabi-based Emirates International Investment Company (EIIC) acquired a minority stake in Copenhagen-born high-end juice and coffee chain (and home of the famous Tunacado) Joe &amp; The Juice, according to a <a href=\"https:\/\/ent.news\/internal\/115573.pdf\" target=\"_blank\" rel=\"noopener\">press release (pdf)<\/a>. The transaction valued the business at USD 1.8 bn.<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>It\u2019s business as usual here: <\/strong>The move points to continued outbound M&amp;A by Emirati investors which appear to be in buy mode, snapping up stakes in global brands with high regional resonance, even during times of geopolitical unrest.<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>EIIC?<\/strong> EIIC is the investment arm of National Holding, a heavyweight player with a deep footprint in UAE retail and hospitality. It holds stakes in Talabat, Lulu Hypermarket, Abu Dhabi National Hotels, and more.<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>What\u2019s next:<\/strong> \u201cJoe will leverage National\u2019s expertise in scaling international consumer and hospitality brands,\u201d the company told EnterpriseAM in an emailed statement. They declined to comment on the size and value of the stake.<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>Who else sits at the cap table: <\/strong>Global growth equity firm General Atlantic, which manages some USD 118 bn in assets including Huda Beauty\u2019s <a href=\"https:\/\/enterpriseam.com\/uae\/2025\/02\/18\/huda-beauty-spins-off-fragrance-line-kayali-to-co-founder-mona-kattan\/\" target=\"_blank\" rel=\"noopener\">spun-off fragrance business Kayali<\/a>, will remain Joe &amp; the Juice\u2019s majority shareholder.<\/p>\n<p style=\"padding: 0;margin: 0;line-height: 1.15;text-align: left\"><strong>By the numbers: <\/strong>Joe &amp; The Juice posted USD 500 mn in revenue last year, and operates over 480 stores across 23 markets across North America, Europe, and Asia in addition to the Middle East.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The transaction valued the business at USD 1.8 bn<\/p>\n","protected":false},"author":1,"featured_media":115587,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2392],"tags":[7,678,1342,60],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-115586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ma-watch-2","tag-enterpriseam-uae","tag-food-and-beverage","tag-investment","tag-ma-watch","wpautop","entry"],"acf":{"mongo_id":"eaab93d4-96be-4de1-bfeb-c449e06a007a","order":"7","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2026\/4\/850.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Abu Dhabi loves a Tunacado","related_issue":[115574],"teaser":"The transaction valued the business at USD 1.8 bn","photo_link":"","related_sponsor":"","voice_url":"","en_translation_ref_id":"","section_story_id":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Abu Dhabi\u2019s EIIC is now a minority holder in Joe &amp; 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