{"id":110884,"date":"2025-12-17T00:00:00","date_gmt":"2025-12-17T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/uae\/?p=110884"},"modified":"2026-01-04T21:41:25","modified_gmt":"2026-01-04T21:41:25","slug":"amazons-local-rival-noon-gets-usd-500-mn-backing","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/uae\/2025\/12\/17\/amazons-local-rival-noon-gets-usd-500-mn-backing\/","title":{"rendered":"Amazon\u2019s local rival noon gets USD 500 mn backing"},"content":{"rendered":"

Dubai<\/strong>-based noon raised USD 500 mn from several bac<\/strong>kers<\/strong>, including from its founder Mohammed Alabbar, the Public Investment Fund (PIF), and others, sources familiar with the matter told Semafor<\/a>. The breakdown of share ownership is not clear.<\/p>\n

Our take <\/p>\n

The fresh capital will help noon navigate intense competition from local and global players<\/strong>, allowing it to grow its marketplace, maintain competitive pricing, and counter fast-expanding smaller rivals. <\/p>\n

Who are the main players?<\/strong> Amazon is its biggest competitor in the region, while China\u2019s Meituan recently entered the Middle East with food delivery and delivery-only stores. Meanwhile, Saudi\u2019s Ninja raised USD 250 mn<\/a> to expand, and low-cost platforms Shein and AliExpress are also expanding their footprint.<\/p>\n

\n

Background<\/p>\n

The company is also <\/strong>considering a dual listing<\/a><\/strong> on the Saudi and UAE stock exchanges<\/strong> within the next two years as it moves toward profitability, and is exploring mergers and acquisitions to expand into new markets such as India. It is also expanding its automated self-delivery services, aiming to cut its 40k delivery workforce by half by 2027. <\/p>\n","protected":false},"excerpt":{"rendered":"

The newly raised capital and a potential IPO could fuel noon\u2019s expansion and automation<\/p>\n","protected":false},"author":1,"featured_media":110885,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1557],"tags":[659,7,1342,25,2183],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-110884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investment-watch","tag-e-commerce","tag-enterpriseam-uae","tag-investment","tag-investment-watch","tag-noon","wpautop","entry"],"acf":{"mongo_id":"2e9b78db-3225-42ba-bb62-55fcb8f09914","order":"12","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/12\/836.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Amazon\u2019s local rival noon gets USD 500 mn investment from PIF, Alabbar","related_issue":[110857],"teaser":"The newly raised capital and a potential IPO could fuel noon\u2019s expansion and automation"},"yoast_head":"\nAmazon\u2019s local rival noon gets USD 500 mn backing - 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