{"id":107564,"date":"2025-09-17T00:00:00","date_gmt":"2025-09-17T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/uae\/middle-east-beauty-startup-raises-usd-3-mn-in-seed-funding\/"},"modified":"2025-09-17T00:00:00","modified_gmt":"2025-09-17T00:00:00","slug":"middle-east-beauty-startup-raises-usd-3-mn-in-seed-funding","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/uae\/2025\/09\/17\/middle-east-beauty-startup-raises-usd-3-mn-in-seed-funding\/","title":{"rendered":"Middle East beauty startup raises USD 3 mn in seed funding"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Middle <\/strong><strong>East beauty startup raises USD 3 mn in seed funding:<\/strong> Dubai-based beauty and wellness startup Amaani has secured USD 3 mn in seed funding, backed by Peak XV\u2019s seed platform, Surge, according to a <a target=\"_blank\" href=\"https:\/\/ent.news\/2025\/9\/904.pdf\" style=\"\" rel=\"noopener\">press release (pdf)<\/a>. The funds will go toward expanding the retail and online presence of its debut skincare and haircare brand A\u00efza both regionally and globally. The funding round marks Surge\u2019s first seed investment in the MENA region.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong style=\"background-color: transparent;\">About Amaani: <\/strong><span style=\"background-color: transparent;\">Founded by Shubham Poddar (<\/span><a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/shubham-poddar-96696399\/?originalSubdomain=ae\" rel=\"noopener\">LinkedIn<\/a><span style=\"background-color: transparent;\">), a former Sequoia India investor who led the company\u2019s Middle East expansion, Amaani aims to scale global beauty brands from the region. The company\u2019s first brand, A\u00efza, has exceeded USD 2 mn in annualized revenue since its online launch in May.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Led by a former Sequoia India investor, the company aims to build global beauty brands rooted in Middle East heritage<\/p>\n","protected":false},"author":1,"featured_media":107565,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1548],"tags":[7,1342,642,78,147],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-107564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-watch","tag-enterpriseam-uae","tag-investment","tag-retail","tag-startup-watch","tag-startups","wpautop","entry"],"acf":{"mongo_id":"91435b7f-a077-4395-86dd-a2135872ab4b","order":"8","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/9\/911.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Ex-Sequoia India-backed beauty startup Amaani taps USD 3 mn in seed funding","related_issue":[107550],"teaser":"Led by a former Sequoia India investor, the company aims to build global beauty brands rooted in Middle East heritage","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/9\/.62b1b1a9-1e62-4635-aaa6-6e199a7640ac.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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