{"id":107155,"date":"2025-09-03T00:00:00","date_gmt":"2025-09-03T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/uae\/wheelson-lands-usd-12-5-mn-to-scale-tech-driven-car-rentals\/"},"modified":"2025-09-03T00:00:00","modified_gmt":"2025-09-03T00:00:00","slug":"wheelson-lands-usd-12-5-mn-to-scale-tech-driven-car-rentals","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/uae\/2025\/09\/03\/wheelson-lands-usd-12-5-mn-to-scale-tech-driven-car-rentals\/","title":{"rendered":"WheelsOn lands USD 12.5 mn to scale tech-driven car rentals"},"content":{"rendered":"

UAE-based car rental platform WheelsOn secured USD 12.5 mn in a funding round<\/strong> that pushed the firm\u2019s total valuation to USD 30 mn, according to a press release<\/a>. The round included USD 2.2 mn in equity commitments from private investors, including partners of Xploration Capital, and USD 4 mn in financing from local banks.<\/p>\n

The details: <\/strong>Some USD 6.5 mn of the funding will go towards fleet expansion. The firm is also looking to roll out AI-powered dynamic pricing, speed up new product development \u2014 like digital vehicle keys \u2014 boost its market presence in the UAE, and expand into other GCC countries.<\/span><\/p>\n

About WheelsOn: <\/strong>Founded in 2023 by Nikolay Melnichuk (LinkedIn<\/a>) \u2014 a partner at Xploration Capital \u2014 alongside COO Adlet Shagirov and CPO Maxim Olivson, WheelsOn owns a fleet of cars it then offers out for rental. The firm aims to reduce the need for large security deposits, paperwork, and extra costs. It also offers chauffeured services and monthly subscriptions.<\/p>\n","protected":false},"excerpt":{"rendered":"

The round included USD 2.2 mn in equity commitments from private investors<\/p>\n","protected":false},"author":1,"featured_media":107156,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1548],"tags":[895,78,147,1341],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-107155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-watch","tag-automotive","tag-startup-watch","tag-startups","tag-tech","wpautop","entry"],"acf":{"mongo_id":"1cf7f2c0-db51-4fc2-9272-6f7a3f513070","order":"11","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/9\/180.jpg","photo_position":"above","homepage_title":"","full_issue_title":"WheelsOn lands USD 12.5 mn to scale tech-driven car rentals","related_issue":[107135],"teaser":"The round included USD 2.2 mn in equity commitments from private investors","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/9\/.a2f8af6f-dd31-4938-aff3-cfb2b5f2aeda.mp3"},"yoast_head":"\nWheelsOn lands USD 12.5 mn to scale tech-driven car rentals - UAE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/uae\/2025\/09\/03\/wheelson-lands-usd-12-5-mn-to-scale-tech-driven-car-rentals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WheelsOn lands USD 12.5 mn to scale tech-driven car rentals\" \/>\n<meta property=\"og:description\" content=\"The round included USD 2.2 mn in equity commitments from private investors\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/uae\/2025\/09\/03\/wheelson-lands-usd-12-5-mn-to-scale-tech-driven-car-rentals\/\" \/>\n<meta property=\"og:site_name\" content=\"UAE\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-03T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2025\/9\/180.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/2025\/09\/03\/wheelson-lands-usd-12-5-mn-to-scale-tech-driven-car-rentals\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/2025\/09\/03\/wheelson-lands-usd-12-5-mn-to-scale-tech-driven-car-rentals\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"WheelsOn lands USD 12.5 mn to scale tech-driven car rentals\",\"datePublished\":\"2025-09-03T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/2025\/09\/03\/wheelson-lands-usd-12-5-mn-to-scale-tech-driven-car-rentals\/\"},\"wordCount\":162,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/2025\/09\/03\/wheelson-lands-usd-12-5-mn-to-scale-tech-driven-car-rentals\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2025\/9\/180.jpg?fit=%2C&ssl=1\",\"keywords\":[\"automotive\",\"STARTUP WATCH\",\"startups\",\"tech\"],\"articleSection\":[\"STARTUP WATCH\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/2025\/09\/03\/wheelson-lands-usd-12-5-mn-to-scale-tech-driven-car-rentals\/\",\"url\":\"https:\/\/enterpriseam.com\/uae\/2025\/09\/03\/wheelson-lands-usd-12-5-mn-to-scale-tech-driven-car-rentals\/\",\"name\":\"WheelsOn lands USD 12.5 mn to scale tech-driven car rentals - 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